Ghita Harris-Newton is Chief Privacy Officer and Deputy General Counsel at Quantcast.
With under a month until GDPR's enforcement, what better time to live a day in the life of a privacy officer. Here's what Harris-Newton gets up to...
H&M has been regarded as a fast fashion leader for some time, with its agile supply chain enabling it to offer the latest trends at affordable prices – a winning combination for consumers.
But difficult trading conditions – including reduced consumer confidence and spending on the high street, and a ratcheting up of competition from fast-paced digital-first competitors like ASOS, which saw international sales up 31% in the six months to February 28th 2018 – have led to H&M reporting its biggest profit dip (20%) in six years.
It’s not often that a mobile gaming app seeps into the public’s consciousness.
Pokémon Go is perhaps the last prominent example. You couldn’t step outside during summer 2016 without seeing someone trying to catch a Magikarp. Candy Crush is another well-known favourite, of course.
With unlimited product purchase choices at their fingertips, consumers across the nation are leaning towards the ‘click it, forget about it’ mantra.
It’s therefore becoming more important than ever for brands to ensure they drive loyalty and repeat purchases.
Somewhere in a sleepy North London suburb, a shopkeeper ritualistically opened his daily newspaper.
Eyeing the weather report, he moved a bin of black umbrellas to the front of the store, just inside the door where they could easily be seen by customers needing a quick respite from the approaching rain. The year is 1861 and a weather forecast, first published in London’s daily newspaper The Times, had likely influenced the purchase of an umbrella or two.
The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social.
Years ago, we got used to airline tickets fluctuating in price and then Amazon began dominating online retail and put their own version of dynamic pricing to work.
Since then, dynamic pricing has become increasingly commonplace in online retail.
With consumers now expecting a seamless and personalised experience across all channels, it’s vital that companies have a strong customer experience strategy in order to compete.
This is where customer experience management (or CXM) comes in - the practice of using data and insight from customer interactions to improve the overall CX.
It’s not always enough to trust in the process of design sprints. They push people to shift their mindsets, change their behaviours and deal with awkward situations. A solid process alone just won’t cut it.
You need to put people’s needs at the heart of the process. That’s the only way to get the full and lasting benefit of a design sprint.
Singapore's DBS Bank, the largest bank in Southeast Asia, is profiting from its digital investments in a big way.
At an investment conference, DBS CFO Chng Sok Hui revealed that the bank now generates double the income from digital customers as it earns from traditional customers.
Last week, Google announced that Exchange Bidding, a real-time bidding solution that allows third-party exchanges to compete with DoubleClick Ad Exchange, is now available to all DoubleClick for Publishers (DFP) customers.
Exchange Bidding is Google's response to header bidding, which some have suggested poses one of the greatest threats to the world's most powerful digital advertising business.
Pharma use of social media is maturing as companies get more savvy about how they use social channels.
For its fourth-annual Social Check-up, Ogilvy Healthworld partnered with social data firm Pulsar and looked at the social activity of 20 leading pharma companies in the 11 months between January and December 2017.
Whether you’re a bargain hunter or not, Black Friday is hard to ignore.
Last year’s retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What’s more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.
Since the dawn of cinema in 1895, we've been watching horizontal screens - at home, at work and in theatres.
But with people holding their phones vertically almost 98% of the time vertical has become the new way to view video. And it's opening up creative new ways for brands to engage their consumers.
More brands across multiple sectors – such as consumer packaged goods, consumer electronics and fashion – are interested in running product-led advertising on sites such as Amazon, Walmart, Best Buy,Target and others.
This is because online advertising and shopper marketing is going through a major transformation which is being driven by a shift in online shopping behaviours. 55% of all product searches in the US start on Amazon, which suggests more people are searching directly on the large retail and ecommerce websites than on traditional search engines such as Google.
What exactly does a social media manager do?
We caught up with Pippa Bugg, social media manager at Oasis Fashion, to find out just that. Here’s a glimpse into her typical working day.
Social media has revolutionised the way brands deal with customer service.
Now, many people don’t think twice about messaging a brand on Facebook and Twitter – often doing so long before they pick up the phone or speak to an employee in person.