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2018-01-23T13:57:38.425Z
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With global ecommerce sales predicted to rise to over $4 trillion by 2020, competition between online retailers has never been more intense.

According to Econsultancy’s Ecommerce Performance report, which is based on a survey of more than 400 ecommerce professionals, a culture of testing and experimentation is one of the key ways brands can optimise performance to reach true innovation.

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There are many factors that can impact the success of email campaigns. Subject lines, for example, (should you include emoji?), level of personalisation, and the type of promotion included. 

Another oft-debated element is the time of day the email is sent. But with today’s ‘always on’ consumer constantly glued to tech devices, does this really matter anymore? If so, what exactly is the optimum time to reach them? 

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More than any other company, Amazon pioneered online retail, totally revolutionizing how people shop and in the process, disrupting countless retailers that came before it.

But it isn't done yet and one of its most audacious projects launches today in Seattle, Washington, the home of its headquarters.

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What is a creative technologist? We ask one.

Namely, Gracie Page from Y&R London. Here's what Page said.

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Each year I pick out marketing and digital trends and developments which I believe are interesting and will shape the industry and digital/marketing planning and thinking in the year ahead. 

Looking at 2018 I have to say that I think pretty much all of what I wrote about in my 2017 trends piece still applies. So, either not that much has changed or I was ahead of myself last year.

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We’ve got a real mix of stats for you this week, including reference to everyone’s favourite January topic – the weather. 

So, settle in why don’t you? There’s also news about voice search, online ads, GDPR, and lots more to enjoy. 

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When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit.

And for good reason: at the time of the acquisition, WhatsApp had a meager $10m in revenue.

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Does Google have memory loss?

According to Tim Bray, a former Googler and one of the authors of the original XML specification, the answer is yes.

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Charities and third sector organisations face a number of challenges when it comes to web design. One of the most obvious is an abundance of content aimed at numerous different personas.

There are beneficiaries, volunteers, fundraisers, donors etc., all of whom need to find certain information on any given charity website.

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The charity sector has been one of the slowest to adopt new technology, with smaller charities in particular struggling to keep up with the demands (and costs) of digital innovation.

Mobile is one area that has stayed particularly stagnant in recent years. According to Episerver, one quarter of the UK’s largest non-profit organisations still don’t have a responsive mobile website. This is pretty disastrous considering that 45% of consumers say they will immediately leave a mobile site if they have difficulty accessing it.

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David Hall is senior account manager at personalisation platform Certona, and is the latest of our 'day in the life' interviewees.

Hall gives us some insight into the world of AI-powered personalisation, as well as tips for those wanting to get into the industry or choose some software for their own business.

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Last week, TD Bank, the second largest bank in Canada, announced that it is acquiring Layer 6, a prediction and personalization platform.

The deal highlights the growing importance of artificial intelligence (AI) to banks that are trying to stay ahead of the curve as they face digital disruption from fintechs.

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Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger a response if a consumer goes in or out of it.

More recently, with the battle between online and offline shopping intensifying – and bricks-and-mortar stores looking for ways to trump ecommerce alternatives – it’s also being used in attempt to improve the in-store customer experience. 

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Brands continued to associate with famous or authoritative individuals in 2017, with the Instagram influencer marketing industry alone being worth $1billion.

It’s perhaps unsurprising then that this way of advertising is set to retain its popularity amongst brands for years to come; especially considering 71% of consumers are more likely to make a purchase based on a social media reference from an influencer. 

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This past Saturday, new Open Banking rules that require big banks to share data with vetted third parties, including fintech upstarts, went into effect in the U.K.

Open Banking is more than anything else a reflection of the fact that the world is changing for big banks as regulators look to support fintech innovation.

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Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. 

Most of us seem pretty happy about it though, with voice technology increasingly growing in popularity. According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on the up, with 55% of US households predicted to own one of these devices by 2020.

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Calvin Klein recently partnered with Amazon Fashion to launch holiday pop-ups in LA and New York, featuring exclusive product ranges.

The physical stores were supported by a new online shop – amazon.com/mycalvins – where additional products were available. In-store consumers were able to engage with a range of new Amazon technology, including instant access to online product reviews. All very cool, high-tech... a great fit for both brand and retailer.

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Here's the lowdown on Facebook's big news recently and why it does matter to you as a user and as a marketer.

It isn't as bad as some seem to be calling it out to be.

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WeChat is commonly referred to as China’s ‘app for everything’. 

Combining instant messaging, social networking, online shopping, mobile payments and more – there’s a reason why 902m people are logged in on a daily basis. 

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The astonishing rise of cryptocurrencies like Bitcoin in 2017 was arguably the trend of the year and the headlines keep coming in the first weeks of 2018.

While much of the interest in cryptocurrencies is purely financial – many new millionaires and even some billionaires have been minted in the past year – lots of observers believe that the blockchain technology behind cryptocurrencies could revolutionize many markets.

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