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2018-01-21T16:09:53.924Z
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When it comes to professional development it’s key to explore the various aspects of marketing, outside of your daily duties. SEO, for example, can play a significant role in your social media strategy. Having baseline knowledge of this field can come in handy for you and your professional growth.

In this week’s #SproutChat, Dominique Jackson, Sprout Social’s SEO Strategist, joined us to discuss some common misconceptions about SEO and how to improve your inbound marketing strategies using SEO tactics.

Change Doesn’t Happen Overnight

It’s common for folks to expect immediate change when implementing adjustments to strategy. However, this isn’t the reality. Find out some SEO myths that participants shared with the community.

A1: One big misconception is that SEO is all about stuffing your pages with as many keywords as possible. Google’s algorithm is a lot smarter than it was in 2012. #SproutChat — Dominique Jackson (@djthewriter) January 17, 2018 A1: Marketers need to focus on creating content that solves the problems of their audience/customers. Some of the most successful content creators out there don’t know anything about SEO and keywords, but they know their audience. #SproutChat — Dominique Jackson (@djthewriter) January 17, 2018 A1: One of the biggest misconceptions about SEO is that it can happen overnight. It takes time.

Compartilhar conteúdo que repercute com o seu público é parte integrante de todas as estratégias de redes sociais. Mas, como você sabe, não é fácil permanecer na vanguarda e garantir que todo post seja engajador. Na verdade, a pesquisa anual de usuários do Sprout Social revelou que o maior desafio para gestores de redes sociais foi encontrar conteúdos bons para compartilhar. Sem as ferramentas e o planejamento certos, você pode acabar tendo dificuldades para encontrar conteúdo de qualidade para postar.

Estamos empolgados em apresentar as Sugestões de conteúdo, a nova ferramenta do Sprout para encontrar conteúdo oportuno e engajador. Sugestões de conteúdo agregam links compartilhados nos canais sociais para ajudar você a descobrir artigos de fontes confiáveis, posts de blogs da indústria e outros conteúdos relevantes para a marca.

Use as Sugestões de conteúdo para encontrar conteúdo relevante e oportuno em uma variedade de fontes, expandir sua estratégia de conteúdo original com artigos inteligentes e manter-se informado sobre temas que são tendência — tudo a partir de uma única plataforma.

Como funcionam as Sugestões de conteúdo?
Sugestões de conteúdo são alimentadas pelo mecanismo de agregação de conteúdo proprietário do Sprout construído para rastrear as redes sociais e encontrar os artigos que estão sendo compartilhados. O Sprout reúne links compartilhados no Twitter e, em seguida, determina a quantidade total de compartilhamentos desse link no Facebook, Twitter, LinkedIn e Pinterest. Usando um algoritmo de correspondência construído pela...

Compartir contenido que tenga un impacto en tu audiencia es fundamental en todas tus estrategias de redes sociales. Sin embargo, como ya sabes, no es fácil mantenerse a la vanguardia y asegurarte de que cada publicación sea interactiva. De hecho, la encuesta anual que realizamos a usuarios de Sprout Social reveló que el principal desafío para los gestores de redes sociales era encontrar el mejor contenido para compartir. Sin las herramientas y la planificación correctas, podrías terminar teniendo problemas para encontrar contenido de calidad que puedas publicar.

Estamos emocionados de presentarte las Sugerencias de contenido, la nueva herramienta de Sprout que te permitirá localizar contenido interactivo y oportuno. Las Sugerencias de contenido suman los enlaces compartidos desde los canales de redes sociales para ayudarte a descubrir artículos de fuentes confiables, publicaciones de blogs relacionados con tu sector y otro tipo de contenido relevante para tu marca.

Utiliza las Sugerencias de contenido para encontrar contenido relevante y oportuno de diversas fuentes, mejorar tu estrategia de contenido original con artículos reflexivos y mantenerte informado sobre los temas que son tendencia, todo desde una plataforma.

¿Cómo funcionan las Sugerencias de contenido?
El motor de agregación de contenido patentado de Sprout impulsa las Sugerencias de contenido para avanzar lentamente entre las redes sociales y localizar los artículos que se compartieron. Sprout recopila los enlaces que se compartieron en Twitter y después determina el número total de veces que se...

Desde emojis hasta abreviaturas, el marketing de redes sociales tiene su propio idioma. El conocimiento se adquiere con la experiencia, pero existen algunos términos que aún parecen confundir a todos, incluso a los profesionales en marketing con mayor experiencia.

Si has invertido tiempo trabajando en una campaña de redes sociales, el “alcance” y las “impresiones” son dos términos con los que seguramente te has encontrado. Ademas, muchas personas aún se sienten un poco inseguras sobre estos términos cuando se trata deel engagement en redes sociales. Normalmente se utilizan para referirse a las estadísticas, pero también surgen en muchas conversaciones de marketing en torno a la estrategia.

Los términos como “alcance” e “impresiones” normalmente se malinterpretan o se piensa que significan lo mismo. Aunque es muy fácil agruparlos, los dos tienen sus propias definiciones. Así que antes de que puedas medir de manera precisa cualquiera de las métrica, necesitas saber lo que significan. Aquí te presentamos un curso intensivo del alcance frente a las impresiones.

Alcance frente a impresiones

Alcance: El número de personas que ven tu contenido.

El alcance mide qué tanto se expande tu contenido a través de varias plataformas de redes sociales. Puedes pensar en el alcance como el número de personas únicas que ven tu contenido. En un mundo perfecto, cada uno de tus seguidores vería cada uno de los contenidos...

Can your business afford to miss out on a Facebook feature that has 1.2 billion users a month?

If you’re even hesitant answering then it might be time to start exploring opportunities with Facebook Messenger for business.

In the past, Facebook Messenger was just a way to chat with friends or keep in touch with relatives. Now Facebook Messenger could be one of the most powerful tools online for brand presence and customer engagement. A Nielsen survey showed that messaging is the second-most popular form of communication for customers when interacting with brands.

With consumers sending around 1 billion messages to businesses every month, you can’t afford to miss out on valuable opportunities to communicate and connect with your target audience. Let’s look at how Facebook Messenger for business evolved, and ways to take advantage of these features.

Why Facebook Messenger for Business in 2018 is an Absolute Must

Facebook Messenger has changed and let’s face it, the chat-centric feature is now a part of many brand’s advertising strategy. My how times have changed. But we’ve known for years that the best marketing ploys involve connecting with your audience and doing so where they live.

While Facebook offers the opportunity to pay for display advertisements and banners to enhance your reach, mounting evidence suggests people are tired of seeing too many ads in their social feeds. If you’re concerned about over-saturating networks, you need to get attention elsewhere.

The...

We all know being active on social media is crucial, and the statistics speak for themselves:

Today’s customers want to build a connection with their favorite companies. The question is, how do you make sure your social media efforts have the right impact on your target market? The simple answer is data.

It’s impossible to know for sure whether you’re making the right business decisions unless you measure your performance through social media KPIs (key performance indicators) and metrics. Understanding your core social media KPIs helps you adapt your campaigns to suit your goals and your customers.

The trouble is that most companies don’t realize that measuring social media metrics goes beyond tracking “likes.” In the story of social media success, the rabbit hole goes a lot deeper. Jump to any of the social media KPIs below:

How to Choose Your Most Important KPIs for Social Media

Social media KPIs help brands to understand how well their campaigns are performing and whether they might need to make changes to their strategy.

Although there are countless metrics to measure on social media, the most important ones for most companies include:

  • Whether people hear about/see...

Nothing stays the same on Instagram for long. Especially for marketers.

The platform grew by a staggering 200 million users in 2017 alone. This growth combined with the company’s decision to go all-in on Instagram Stories signals the platform’s status as the prime place to promote visual content.

But with increased competition comes the challenge of standing out. And the pressure to promote more eye-popping content.

Luckily, there are a ton of Instagram apps out there to help you do exactly that. Don’t consider yourself a creative type? Not exactly a master photographer? No worries.

Below we’ve broken down 25 Instagram apps (free and premium) to ensure that your visual content doesn’t go unnoticed.

Types of Instagram Apps

For your convenience, we’ve split the Instagram apps up into these categories:

Instagram Engagement Apps

The more you focus on Instagram as a marketing channel, the more shortcuts you need to find to save time. From increasing how much content you share to responding to users ASAP, all marketers should consider having a tool to manage their presence from one place.

1. Sprout Social

The ability to queue up posts in advance is a game-changer for serial Instagram users. Instagram scheduling allows you to plan out your content calendar without...

Sharing content that resonates with your audience is integral to every social media strategy. But as you know, it’s not easy to stay on the cutting edge and ensure that every post is engaging. In fact, Sprout Social’s annual user survey revealed that the top challenge for social media managers was finding great content to share. Without the right tools and planning, you may end up scrambling to find quality content to post.

We’re excited to introduce Content Suggestions, Sprout’s new tool to surface timely and engaging content. Available in all plans, Content Suggestions aggregates shared links from social channels to help you discover articles from trusted sources, posts from industry blogs and other brand-relevant content.

Use Content Suggestions to find timely and relevant content from a variety of sources, augment your original content strategy with thoughtful articles and stay informed on trending topics—all from one platform.

How does Content Suggestions work?

Content Suggestions is powered by Sprout’s proprietary content aggregation engine built to crawl social media and surface the articles being shared. Sprout gathers links shared on Twitter and then determines the total amount of shares for that link across Facebook, Twitter, LinkedIn and Pinterest. Using a matching algorithm built by Sprout’s Data Science team, each article is matched to one or more content categories with an assigned relevancy score based on the article text. From there, you can sort the content by...

Whether you’re just beginning your career in social media or you’re a longtime vet, it’s good to know what skills and tactics you need to hone in on for career advancement. Knowing where to start and how to continue your professional development are just two elements in boosting your career.

In this week’s #SproutChat, we were joined by Sprout Social’s own Social Media Manager, Rachael Samuels.

Rachael shared best practices for getting started on networking through social and highlighted important skills to include on your resume.

Jump-Start Job Hunting

Before you start applying to jobs left and right, it’s best to take a step back and make sure that your name and brand are well represented.

We discuss personal brand often in social, but it’s important to audit this before you take a leap and put yourself out there in the candidate pool.

A1: I'll admit it – the first thing I do is google myself. Make sure my LinkedIn is on point, my social profiles are up to speed, SFW, and relevant. I also like to highlight a quirk of mine that sets me apart. Anyone notice I have a thing for Squirrels? #SproutChat pic.twitter.com/aSuZCUQNcB — Rachael Samuels 🐿 (@RachaelSamuels) January 10, 2018 A1: Use a consistent photo on your profiles so no matter where someone finds you, they know you're you! I also...

You just poured hours into researching, editing and optimizing your latest blog post.

Now what?

Most marketers face a major dilemma when it comes to getting more mileage out of their blog content. There’s an oft-cited stat from Buzzsumo noting approximately 50% of web content receives eight shares or less.

Yikes.

The problem oftentimes lies in a lack of a content distribution strategy. Listen–promoting your content isn’t a game of quantity over quality. In fact, you might be shocked at how far you can stretch a single piece of content given the wealth of resources out there.

There’s a reason why principles such as the 80/20 rule are so popular. This concept states that marketers should spend approximately 80% promoting their content and only 20% of that time creating it.

The result? A more efficient use of your time and an increased chance that you score more significant shares.

We’ve broken down seven proven content distribution tips, tactics and tools to ensure that you can do just that.

1. Establish Your Content Distribution Network

If you want more eyes on your blog posts, you need to take a hard look at who’s going to see and promote your content.

Your content distribution network represents the people who care about what you have to say. These relationships ultimately determine how “far” a piece of content can potentially go.

Whether you have 10 “Likes” on Facebook or 10,000 followers on Twitter, nurturing these relationships represents square one. Before you...

“Let the product speak for itself” is a tiresome phrase that can only go so far for certain companies. When your product is software, it needs to shine. Marketing can only temporarily mask the flaws; it will not fix your product.

Software as a service (SaaS) companies begin with a product and then build their teams around it. A smooth workflow, seamless integration and easy cross-team communication are all important attributes for making SaaS marketing work.

In this guide, we’ll walk through specific SaaS marketing strategies for your company. This is written with an assumption that your software is established and all you need is a little marketing magic to reach more customers.

To get started, here are the seven steps to SaaS marketing:

1. Make SaaS Marketing & Sales Integration Seamless

There is no tangible product exchanging hands for SaaS companies, which makes marketing a little trickier. Oftentimes, you’ll find that marketing departments are closely working with the sales and service departments.

It goes without saying the social media team will need to be trained in basic sales and customer service skills. Beyond skills training, integration means that no customer gets missed or lost in the workflow.

If you have a sales lead inquiry in Facebook Messenger, how does it reach your sales team? When someone reaches out with the same complaint by both email and Twitter, would two different people respond or will a team member recognize it as the same customer?

It’s fair to say that 2017 was the year of influencer marketing. Brands flocked to influencers in hoards to help sell their products and services to engaged audiences.

Don’t expect this trend to stop any time soon. Influencer marketing is going to continue to be a driving force for brands looking to grow their audience and improve sales through social media in 2018.

The question is, what can you do to get the most out of influencer marketing this year? Will the same tactics from 2017 pay off in 2018?

We’re here to answer all those questions for you. Let’s take a look at how to be successful with influencer marketing in 2018:

1. Follow FTC Guidelines for Influencer Marketing

First and foremost, one of the biggest trends you can expect for influencer marketing in 2018 is brands and influencers being more transparent about their partnerships.

In the early days of influencer marketing on social media, not every brand was as open as they should’ve been about working with some of your favorite social media stars or celebrities.

Basically, a lot of influencers created Instagram posts, YouTube videos and other content promoting products without disclosing they were being paid for it.

As you can imagine, that’s a big no-no.

The FTC put their foot down in 2017 and clarified what brands and influencers need to do when working together on sponsored content.

If you want to avoid facing any type of legal troubles, make sure...

Marketers need all the shortcuts they can get.

And that’s exactly why social media scheduling tools are so valuable.

When coming up with your social media strategy for 2018, consider what you can do to be more efficient. Having the right scheduling tools on deck can help you save time and push out more content to your audience.

Maybe you’ve slept on social scheduling in the past. Perhaps you aren’t sure whether you’re squeezing the most out of your current content strategy. Either way, consider the biggest benefits of social scheduling including:

  • Optimizing your posts for engagement. The ability to schedule content in advance means perfectly timing your posts for maximum likes, comments and shares.
  • Saved time, less stress. Putting pieces of your social strategy on autopilot affords you more time to connect with your followers in real-time.
  • Publishing more content on a consistent basis. Social scheduling ultimately helps you reach your content quota without scrambling for new posts day after day.

The good news? Getting started with social scheduling is a cinch.

Picking the Right Social Media Scheduling Tools for Your Business

Of course, not all social media scheduling tools are created equal.

No two business’ needs are the same. Meanwhile, marketers are hungry for the tools that make their lives easier while keeping them from juggling between a million different software solutions.

Don’t worry, we’ve got you covered. Looking toward 2018 and beyond, we’ve broken down the features and benefits of the top social scheduling tools available today.

1. Sprout...

It’s common for social media managers to feel as though they can never fully switch “off” during non-working hours. But it’s important to know when to step back. Taking time for yourself, recharging, creating necessary boundaries at work—it all helps you avoid burnout in the short term.

In this week’s #SproutChat, participants talked about what self-care means to them, shared tips for unplugging and explain how they find inspiration for their work.

Self-Care Goes Beyond Physical Care

Oftentimes when talking about self-care we think primarily about physical care. Mental and physical wellness are related, so make sure you’re prioritizing both. It helps to take standing breaks and laps around your office to get your brain going while not being stagnant.

After you hit publish, what do you do with all the blog posts and videos that you invested so much energy on? Don’t let them wither away. Give your content new life by repurposing it and presenting it in a different way. Think of it as the same ideas and content, but a different wrapping.

To figure out where to start, begin with your best-performing content. This could include your most-visited blog posts, most-listened-to podcast episodes, your most-viewed videos or your most-engaged social media posts. Ideally, one piece of content can give rise to multiple types of content.

To get the ball moving again for your content, here are 11 ways to repurpose content:

1. Turn Popular Posts Into Podcasts

In the past few years, podcast popularity has doubled from 12% of the population listening on a monthly basis in 2008 to 24% in 2017.

Take your most popular posts and videos and turn them into your podcast’s episodes. Don’t have a podcast? It’s easy to get started.

Once you have a podcast set up, you can embed the link into your blog post, offering your readers an alternative way for digesting your content. If you have a podcast already, you could go the other direction. Create a blog post from your podcast by transcribing and adding notes.

ProBlogger’s podcast...

Agency business is tough. While it’s rewarding work, #agencylife can sometimes feel like being on an island of your own. That’s where our Agency Partner Program sets out to bridge the gap and make things a little easier.

During a recent visit to Sprout HQ, our partners were asked to describe their own experiences with the program—what they like, how it’s changed their business and how they feel as a Sprout Agency Partner.

Everything’s Better With a Partner

This is a fast-paced industry and keeping a finger on the pulse of the latest and greatest isn’t always effortless. But there’s power in partnership. Doing so enables agencies to reduce inefficiencies by leveraging resources and, with Sprout in the picture, full-suite access to enterprise-level social tools.

“[Partnership programs] are a great investment for your agency,” Jared DiVincent, Founder of SocialCompass Marketing, said. “It provides you with invaluable resources, keeps your team on the cutting edge of what’s happening in your industry and puts you on a platform to speak to that many more prospects.”

Having early access to Sprout’s newest product features and the ability to voice opinions on product development allows an agency to get to know the product inside and out. It helps not only our agency partners, but Sprout’s own team.

Lucas Vandenberg, Fifty & Five Managing Partner, thinks the biggest value of being a Sprout Agency Partner is in having that...

Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right?

Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line.

We’re not here to scare your brand into the world of social media. Instead, we want to provide your marketing team with the right steps to take toward a successful social strategy so your brand isn’t left in the dust.

Here are the seven steps to create a winning social media marketing strategy in 2018:

Jump to the Social Media Marketing Strategy Checklist. Step 1: Create Marketing Goals That Solve Your Biggest Challenges

The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.

Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to...

I’ve been a professional developer for about six years now. During those six years I’ve never worked for a company or on a project that didn’t struggle with date and time issues in some form.

Nearly every application you will work on requires the use of time in some way, meaning that at some point you’re going to have to collect, store, retrieve and display dates or times. There’s no silver bullet for dealing with dates or times and you can never escape the inherent complexity that comes with our concept of time, but there are steps you can take to make it less of a pain.

In the years that I’ve been working with time across different programming languages, I’ve found the following knowledge goes a long way.

Choosing the Right Data Format

The first step when working with times and dates is to choose a representation for your data. While different formats may seem more or less the same, the format you choose will have a large impact on how you write and debug your code.

Using a numeric timestamp when you need a date will mean parsing the date timestamp and retrieving the date from that, which may or may not be straightforward depending on the time zone.

Using a custom string to represent a span of time seems easy to store and manipulate, but it’s difficult to query. Additionally, using any kind of representation that isn’t immediately recognizable by the human eye is going...

The new year has begun and there’s no better time to start ramping up your personal development efforts. Whether you’re just getting started in social media or trying to grow your career in marketing, we’re covering a range of topics that will resonate with you.

This month on #SproutChat, we’ll be chatting about everything from self-care to landing a job in social to the basics of SEO and digital trends in 2018.

Wednesday January 3: Self-Care in the New Year

The burnout for social media managers is real. You may often be the only person who can do your job and as we know, social doesn’t sleep. This week we’ll be taking a step back and talking about best practices for unplugging and reenergizing yourself.

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Wednesday January 10: Launching & Advancing Your Career in Social Media

So you want to work in social media but not sure where to start? We’ll be joined by Sprout’s own Social Media Manager, Rachael Samuels, to gain insights on preparing your resume and essential skills for job hunting in the industry.

There were no shortage of changes to the social media industry last year, which included several new features, consumer preferences and brand opportunities. Looking toward 2018, social media trends will continue to evolve and surprise us.

While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we were certain about a few trends in 2017. For example, artificial intelligence lenses became a smash hit with Instagram Stories. And we saw the beginning of Instagram Shopping, which allows users to make more instant purchases.

Sprout Social even prepared itself for one of last year trends of chatbots on social by releasing both Facebook and Twitter Chatbots. But after such a jam-packed 2017, what can we look forward to in 2018?

That’s why we’re here to provide six social media trends marketers should keep an eye on in 2018:

Jump to the Social Media Trends 2018 Infographic. 1. Higher Engagement Rates Between Brands & Customers

The connection between brands and consumers has never been closer than what we see today. Don’t believe us? The Sprout Social Q4 2017 Index discovered 1 in 3 consumers would mention a brand while sharing personal accomplishment on social media.

Consumers not only love sharing personal accomplishments on social media, but they also enjoy getting responses for the milestone by brands. In fact, the data showed 41% of millennials would include a brand on a life milestone just to say thanks.