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2018-01-18T17:49:25.101Z
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Around this time each year, we like to look back at marketing and design trends that shaped the previous year, as well as what changes we can expect in the future. The year 2017 brought us millennial...
As we move into 2018, it is safe to assume that there is no single serious mobile app company out there that does not understand the value and the importance of the UX designer. With user experience...
Whether it is the notch in the new iPhone X or the unceremonious removal of the headphone jack, Apple’s UX design principles have always polarised users. However, even the most fervent...
“Trust” is a word you often hear in business models and marketing strategies today. The new generation of consumers places great importance on how honest, transparent, and authentic a...
2018 is fast approaching, and there is only one thing on our minds: what is in store for the world of UI design? Adventurous designers, rejoice. 2018 is set to be the year of rebellion – a time...
Many designers have strong opinions about the use of sliders and slider controls in website design. Some love them; others hate them. A poorly-timed carousel or automated gallery slider can distract...
When you go to a pizza place and order a Capricciosa with a pineapple on top, that is called customization. But when you enter a pizza place and it already knows the type of pizza you want and...
What is the best way to build a fantastic user experience in the shortest amount of time? You could ask a hundred UX designers and not get the same answer. While there are methods to guide you to...
When talking about users, we usually refer to our existing or potential clients. But it is important to remember that users are not only the customers but also your employees, those who face in-house...
With the rise of Spotify and the attempts of the tech industry’s usual suspects – Apple, Amazon and Google to stake their claim in the music streaming space, it is easy to forget about...
Colours do not always translate well from real life to the digital world. A mustard-coloured top can look like a burnt sienna sunset, and crystal-blue water can take on a green tinge. The wrong...
Considered as UX strategy’s first lady, Jaime Levy wrote one of the most influential books in the sector, entitled ‘UX Strategy: How to Devise Innovative Digital Products that People...
Usability is the glue that sticks your user to your web and mobile designs. A well-designed user interface (UI) does not mean much if your users do not know how to engage with it. It needs to be...
While traditional television still commands the majority of the public’s viewership, the small screen is slowly surrendering its audience to an even smaller one: mobile devices. Major...
How do you ensure a winning strategy when designing a mobile app? The Apple App store offers users nearly 2 million apps, and Google Play has more than 2.2 million. According to a GO-Globe report, 52...
As a UX designer, you know that user experience is everything. Most users are not conscious of the behind-the-scenes framework that the UX designer has established for their users. In fact, if they...
In design, ‘boring’ is often treated as a dirty word. And it is not just in design: the boring fallacy is pervasive. The notion that ‘normal is boring’ is commonly spouted as...
Many online users expect brands (especially those with large sites) to incorporate breadcrumb navigation into their site designs. These unobtrusive navigational cues give browsers a simplified way to...
The fintech sector is a jam-packed market, flooded with tech companies vying to simplify an industry known for being a convoluted knot of regulations, bureaucratic protocol, and red tape. Creating a...
When you hear “user experience” (UX), you might immediately think of website design. While you are not wrong to associate the two concepts, this illustrates a major pitfall to which some...