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2018-01-16T14:59:03.269Z
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Roger Dooley joins us as a guest in this podcast episode to talk about neuro-marketing. Roger is the author of Brainfluence, a keynote speaker, and writes several blogs. We talk about the history of neuro-marketing, how neuro-marketing can save your brand, the ethics of it all, and the new book he is working on.

You can check out Roger, his books, his speaking engagements, and his blogs by starting at rogerdooley.com


Human Tech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

This is sort of a Part 2 of the introduction. I talk about the basic setup of Behavioral Economics, what it is, and basic terms. I’ll get back to a nice long blog post next time! But enjoy this video for now.

Thanks,
Guthrie

In this podcast episode we give examples of how to create design scenarios and discuss why scenarios are critical to designing a great user experience.


Human Tech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Hello friends,

I am planning on embarking on an epic quest, and I want you to come with me on my journey.

Have you heard of behavioral economics? It’s a very fun, interesting field of research that combines decision making, social behavior, and brain science with our everyday human actions.

I’ve been exploring the topic in-depth, and I want to bring you along to share my findings. The purpose of it all is to de-mystify why we humans do what we do. That, after all, really is the point of economics (that and lots of math).

I’ve found 100 Things That Behavioral Economics Can Tell Us About People. How you may ask? I’ve read the research papers. And not the fun “pop-sciencey” articles and books that famous behavioral economists have written. No! I’ve read the research papers behind the books. Hundreds of research papers. I’ve poured over data, figures, tables, and P, R, and T values.

From that wealth of knowledge, I collated, consolidated, and extracted the important (and statistically significant) takeaways from the research. As of this writing it’s 26481 words on 114 pages of research notes alone. And that’s just my notes; I’m just starting now to write this up in a format that you, the readers, can understand without your eyes glazing over in an econometric fog.

Some of the research is about brain mechanisms of behavior. But because we are still in the early stages of being able to see what is actually going...

I practice mindfulness meditation and am especially fascinated by the research on how a practice such as this changes the brain.    If you want to learn more (including a lesson about the science and the research), we’ve created a Mindfulness Meditation online video course and it’s free. You can take it either at our training website, or on Youtube:   The one at our website is probably the best way to take the course since it’s on a training platform, has quizzes, and so on.   Pass it on to anyone you know that you think would be interested.   And if you find it helpful perhaps write a review.

Companies that produce games are getting sophisticated in their use of behavioral design to get you to spend more money. In this HumanTech podcast episode we discuss whether they’ve crossed a line from video gaming to video gambling, and whether they should be regulated like the casinos are.

 


Human Tech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

In this podcast episode we talk about a type of memory called “flashbulb” — strong, vivid memories of emotionally charged events that are often inaccurate. And we discuss how collective memories might be changing as media technology changes.

(If you want to read more about memory, check out this blog post on the topic.)


Human Tech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

I’m sometimes surprised by which of my blog posts people get passionate about. Take, for example, my post on whether all uppercase letters are inherently harder to read than upper and lower case. I wrote the post back in 2009, yet someone posted a comment on it today, 8 years later. And last week someone said the post was “utter BS”.

Since the all uppercase topic seems to still be hotly debated, I thought I’d write a quick update. It appears there was a research study done in 2007 that I missed when I first wrote the post. The research confirms, as I said 8 years ago, that:

  • All uppercase letters are not inherently harder to read.
  • All uppercase letters don’t slow down reading speed.
  • In fact, in this study, done with both normal vision and low vision readers, people with low vision performed BETTER with all uppercase letters, presumably because they were larger.
  • This better performance effect with all uppercase disappeared when they increased the size of the font so that it was large even in upper and lower case.
  • All uppercase letters did  not slow down the normal vision people.

It’s a small sample size, but it was statistically significant, and so far as I know there is still no research showing the opposite, so, I’m sticking to the idea for now, that all uppercase letters are not inherently harder to read.

HERE’S THE RESEARCH REFERENCE:

Aries Arditi and Jianna Cho;....

We talk a lot about “cognitive biases” — the tendencies we have to think and act in ways that are not always logical, and not always accurate, but we forget that many of these brain shortcuts are very adaptive and very successful.

In this podcast episode we dive into the positive side — Heuristics. What they are, why we use them, and how they are so successful that we may even want to program them into machines.


Human Tech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Creating personas before you design a product seems quaint and old-fashioned these days. In this Human Tech podcast episode we get UX-nerdy and talk about why we still think personas can be useful, how they help you design, and the mistakes that people make when they create personas.


Human Tech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

I think that AI and robots will be writing all the code and doing all the design of digital products before too long. But until then, we need good design tools. My favorite is Adobe XD. Have you tried it?

We met Demian Borba, Stategic Development Manager for the product when we were out in San Francisco earlier this year, and in this podcast episode we talk with Demian about Adobe XD, about design tools, and about his background.

Here are some links we mention in the podcast:

xd.adobe.com for information on the product in general

https://adobexd.uservoice.com/  if you want to leave a message or ask a question for the Adobe team

https://www.facebook.com/AdobeExperienceDesign for the Adobe XD facebook page and the place to go to watch Demian’s livestream events that happen every Wednesday at 10 Pacific time.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

How do you know if the work you are doing to improve the user experience of your product is worth the time and the effort? One of our most popular webinar topics is how to calculate the return on investment (ROI) of User Experience. So we decided to talk about it on this latest episode of the Human Tech podcast


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Did you know that here is a part of the visual cortex that is sensitive just to a tilted line? Or that some people see millions more colors than the rest of us do? On this episode of Human Tech we talk about the strange and interesting science of vision and how it affects visual design.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

At The Team W we’ve updated our User Testing online video course. This latest version of the course has been filmed in our new studio. We’ve expanded and updated the content. The video clip below will give you an idea of what’s in the course.

You can get details on the course, preview some lessons, and/or register for the course at the User Testing online video course page.  The User Testing course is also included in our User Experience Certificate curriculum.

To see the catalog of all of our online video courses, go to the main course catalog page. 

Many retail store chains are closing stores. Some say retail stores are a dying breed, and that shopping malls are also in trouble. What is the future of retail? Will technology save the day or is technology part of the reason retail is in trouble?


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

I’ve been designing stuff for decades, and in my experience there is no more powerful design idea than that of mental models matching conceptual models.

In this podcast episode we talk about mental and conceptual models , what they are, and why they are important to design.

And if you want to read about them too, check out this blog post on the topic.


Human Tech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

This week Apple announced the iPhone X. Some of you have decided you are definitely NOT going to buy it, others have decided you definitely are, and others are on the fence. Whether you go for it or not at least partially depends on whether you are making a habit-based decision or a value based decision.

Two parts of the brain for decision-making –– It turns out that there are two different parts of the brain that make decisions. One area is in the basal ganglia, deep in the brain, and is based on habitual responses. The other is in the orbitofrontal cortex (OFC) which is behind your forehead. If you are making decisions in the OFC area those are value based decisions.

Habit decisions take over — Research by Christina Gremel shows that if the OFC is quiet, then habit-based decisions take over. If the OFC is busy, though, then the habit area is over-rided. What does this mean? If you are comparing features, thinking logically, reviewing data, then you can’t make a decision based purely on habit. But if you aren’t evaluating which product is best for you, then it is likely your habitual responses will kick in.

Always buy the latest iPhone? — So if you are someone who loves Apple products and you always buy the latest iPhone, then chances are you will buy the iPhone X.  The only thing that might stop you is if your Android-loving...

How do you get people to commit to your product or service? If you provide a free trial are they more likely to purchase? In this podcast episode we talk about the science of commitment, including what works and what doesn’t about free trials, why making people work harder increases commitment, and the effect that ratings and reviews have on the person leaving the review, not just the person reading the review.

 


Human Tech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.