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2018-01-22T06:21:30.207Z
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What’s in store for the social media industry in 2018?

The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes.

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

Ready to jump in?

A handy guide to navigating what’s coming up next in the social media world. Contents: – Key takeaways – State of Social 2018 full report – Essential insights for marketers – About the data – Your thoughts + downloadable data & charts 3 Key social media takeaways to guide...

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.

According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape2.

So where do you start?

As part of our State of Social Media 2018 campaign, we partnered with the team at Product Hunt to put together a list of the latest trending social media tools for marketers to try in 2018.

Keep reading to see the full list and learn how to use the tools, or click over to the Product Hunt collection with all of 2018’s best social media tools.

The 20 best new social media tools to try in 2018

Here’s an overview of all the 20 social media tools (not arranged in any order). Feel free to click on any that catches your eye to skip to it!

How often do you read and share an article on your phone? Or how often do you snap, edit, and share a photo with your phone?

If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on the go super easy and smooth for you.

In this post, you’ll learn more about the Buffer mobile apps (Android and iOS) and the top 10 features for smarter social media marketing.

Let’s get started!

Getting started with Buffer on mobile

If you don’t have our app installed on your phone already, you can download the Android version from Google Play or the iOS version from iTunes.

Adding your accounts

When you open up the app, select “I’m new to Buffer, let’s signup” if you are new to Buffer. You’ll be able to sign up with one of your social network accounts (Twitter, Facebook, or LinkedIn) or your email. Tap on your preferred signup option, and log in to give Buffer access to your account.

“@buffer, you’re invited to our beta program”

Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode.

The idea is simple:

For $99 a month automatically promote your Tweets and profile to expand your audience and attract new followers.

At Buffer, we are always excited to experiment with new things, especially around social media marketing. So we jumped right in! We paid $99 upfront and tested the Promote Mode for 30 days.

In this post, you’ll learn about how Twitter Promote Mode works, and we’ll share our results from the 30-day experiment.

What is Twitter Promote Mode?

The official name for Twitter’s automated ads program is Twitter Promote Mode. Here’s how it works:

For a flat monthly fee of $99, Twitter will automatically promote your tweets according to your preferred targeting (interests or locations).

This program is great for people who want to promote their brand or products on Twitter and want to save time and hassle from running Twitter ads manually.

According to Twitter,accounts with up to 2,000 followers will see the...

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary.

You might be wondering:

  • Are my posts getting optimal reach and engagement?
  • Do social media platforms penalize 3rd-party tools?
  • Are 3rd-party tools really worth the cost?

These are some of the most common questions our Customer Advocates receive on a daily basis. And up until this research, we haven’t had any concrete data to say “yes” or “no” to whether or not 3rd-party tools affect the reach and engagement of posts.

We’re hoping to change that.

For an entire month, with the help of several awesome marketers and brands, we tested more than 200 posts across 35 profiles to see exactly how 3rd-party social media tools stack up vs. native posting.

Today we’re excited to share the experiment setup and results in their entirety!

Brief summary of results: 3rd-party tools don’t seem to negatively affect the reach of posts

We’d love to share a quick summary of what we found (you can find the full results and more on how we ran the experiment below!).

Facebook:

  • 3rd-Party Tools: 9 posts / 81,639 total reach / 9,071 per post
  • Native Posting: 9 posts / 79,380 total reach / 8,820 per post

Twitter:

  • 3rd-Party Tools: 45 posts / 949,890 total impressions / 21,108 per post
  • Native Posting: 45 posts / 975,223 total impressions / 21,671 per post

LinkedIn:

  • 3rd-Party Tools: 9 posts / 63,221 total reach / 7,024 per post
  • Native Posting: 9 posts / 54,646 total reach / 6,071 per...

We are grateful for people who share what worked (and what didn’t) for them on social media. And we’ve learned a lot from their experiences.

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you.

In this post, you’ll find our top five posts of the year of each of our social media profiles and what we’ve learned from them. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. I hope you’ll find this information helpful!

Our top social media posts of the year

We think social media is becoming more for engagement and brand building than referral traffic and revenue. So a top social media post to us is one that generates the most reach and engagement.

These social media posts are ordered according to their reach rather than engagement as it’s easier to get that data. Having said that, we found that the higher the reach, the more engagement a post likely gets.

Let’s jump...

“How did you get into marketing?”

At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us:

  • Alfred was in the army
  • Arielle was a health coach
  • Kevan, our Marketing Director, was a sports reporter

But for those of you out there who want to start a career in marketing or maybe build from where you are in 2018, we’d love to help you figure out:

  • How can you transition from your current role into marketing?
  • What should you focus on learning?
  • What skills do you need?

To help answer these questions (and more!), we’ve teamed up with Product Hunt, who recently published their first book on careers. The book highlights the best insights from top founders and investors on mentorship, overcoming challenges, and the best and worst career advice they’ve received.

In this post, we’ll share some of the insights from Product Hunt’s book — including lessons from Tim Ferriss and Reddit co-founder, Alexis Ohanian— as well as some advice on building a career in marketing from the Buffer marketing team.

Ready to jump in?

7 Tips for building a career in marketing 1. Form habits around your strengths ...

We often recommend crafting your social media posts according to your audience.

But how do you know who the individuals that make up your social media audience are? And how do you know what content they like?

Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.

In this post, I’ll share a few ways of using data to find out more about your social media audience across the major social media platforms — Facebook, Instagram, Twitter, LinkedIn, and Pinterest.


How to learn more about your social media audience on the major social media platforms

Here’s an overview of the tools that you can use to help you understand who your followers are. Feel free to click on any of the social media platforms to skip to its section.

Facebook: Audience Insights, Page Insights, and graph search Instagram: Instagram Insights and SocialRank Twitter: Twitter analytics, Followerwonk, and SocialRank LinkedIn: Linkedin...

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?

While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

The reason for this sudden growth?

LinkedIn is no longer known only for their résumé and job searching capabilities. It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms.

In episode #69 of The Science of Social Media, we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018.

Let’s dive in!

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies.

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Here’s what I learned from my look at the research.

8 Actionable Instagram Marketing Tips, Backed by 20+ Studies

The studies contain a ton of great information, and I distilled the key findings into eight actionable tips. Here are the eight tips to guide your Instagram strategy:

  1. Instagram’s young audience likes current, creative, and useful content
  2. Posting frequency is not as important as posting consistency
  3. There isn’t a universal best time to post on Instagram
  4. Businesses cannot ignore Instagram Stories
  5. Using both hashtags and location tag drives the most engagement
  6. Videos might overtake images as the most engaging type of content
  7. User-generated content drives growth and conversions
  8. Caption length doesn’t affect engagement