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2018-04-24T10:53:41.114Z
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Devon Powers, PhD in media, culture and communication, shares insights from her research on the trends industry, futurism and consumer culture ahead of her talk at PSFK's CXI 2018 conference
YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid experimentation and community
Joel Milton, CEO of the cannabis-focused CRM Baker, describes the challenges and opportunities of a burgeoning industry as more U.S. states legalize recreational marijuana
Before dosist creative director Derek McCarty returns to PSFK to lead a roundtable discussion at CXI 2018, we look back at his keynote on rebranding cannabis from last year's conference
Storyblocks CEO TJ Leonard explores the shifting needs of digitally-savvy young creatives, who are producing more bite-sized content at faster speeds
Viacom's Kodi Foster discusses applying data strategy to entertainment for cross-generational audiences before joining us on stage at PSFK's CXI 2018 conference
Evan Kraut, managing director of Grey Adventures, argues that data and devices will lead to better health—and drive transformation in other industries
This PSFK research paper gives an overview on the out-of-home entertainment industry, examining new ways brands are leveraging emerging technologies, community and storytelling to create immersive experiences and maximize engagement for their audiences. Published April 2018
This PSFK research paper explores how brands are implementing in-home consultations, reinventing the purchasing journey and going above and beyond customer service expectations. From expert assessments to virtual consultations and on-demand services, brands are seizing the opportunity and enabling a friction-free shopping experience to nurture loyalty in consumers. Published April 2018
Betaworks VC Peter Rojas shares his perspective on the role of chat interfaces in customer service, including their success outside of U.S. markets
Nutrigene CEO Min FitzGerald describes how her company honed the health and wellness experience by personalizing supplements for every customer
Retail columnist Winston Wright critiques the GlobalShop conference and highlights his favorite instances of retail curation
This PSFK research paper identifies how property and casualty insurance companies and startups are finding innovative ways to create customer-centric digital platform experiences that optimize the insurance plan search, application and approval process, as well as overall management for customers. The research also highlights the technologies these companies are leveraging, like artificial intelligence, chatbots and cloud-based platforms, to aggregate customer and policy data to deliver streamlined, data-driven solutions for both clients and insurance professionals. Published April 2018
Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter's got lost in the clicks, tweets and retweets.
We're gearing up for CXI 2018 on May 18 by revisiting speakers from conferences past, starting with ConBody founder Coss Marte
Emily Hamilton, brand marketing director at FRCH Design Worldwide, recaps the key themes from this year's GlobalShop retail conference in Chicago
Companies are optimizing their services and growing their businesses by offering customers chat-based assistance for immediate needs
Dame Products co-founder and CEO Alexandra Fine, a speaker at PSFK's upcoming CXI 2018 conference, discusses her company's mission to empower women to take charge of their own sexual experience
Food technologist, experience designer and multimedia artist Emilie Baltz will share her expertise in sensory storytelling at PSFK's CXI 2018 conference on May 18
HealthJoy founder and CEO Justin Holland spoke to PSFK founder and editor-in-chief Piers Fawkes about using chat interfaces to make healthcare a more human experience