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2018-01-18T17:54:25.561Z
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Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? Read the full article at MarketingProfs
More and more social platforms are allowing livestreaming video because customers seem to prefer it to text posts. Which is why marketers should explore this engaging medium. See the infographic for the what, why, how, and where of livestreaming. Read the full article at MarketingProfs
Bruce Swann, senior product marketing manager for Adobe Campaign, explains how different types of organizations can use marketing automation to enhance their marketing campaigns and operations. Read the full article at MarketingProfs
If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's prowess. These eight tactical measures will help you do all that. Read the full article at MarketingProfs
Retailers must now meet the needs and wants of customers wherever they are--in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers. Read the full article at MarketingProfs
If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, and maybe even buy more? This infographic shares stats and best practices for succeeding in the return economy. Read the full article at MarketingProfs
Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation? Read the full article at MarketingProfs
Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal. Read the full article at MarketingProfs
Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and you'll put yourself in a position to succeed. Here's how. Read the full article at MarketingProfs
With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well. Read the full article at MarketingProfs
The thing about "Big Data"? It's overused and misused, but it isn't meaningless. Big Data can seriously improve your marketing. The biggest problem? A lack of people who know how to use Big Data. And that right there is your big opportunity. Read the full article at MarketingProfs
Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! Read the full article at MarketingProfs
One way to get more YouTube subscribers is to work with key YouTube influencers. Another is to learn from those influencers to see how your brand can organically attract viewers—and then turn those viewers into subscribers. Read the full article at MarketingProfs
What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for email marketers in 2018? Read the full article at MarketingProfs
Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," according to recent research from Think With Google. Read the full article at MarketingProfs
The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018. Read the full article at MarketingProfs
Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends. Read the full article at MarketingProfs
Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky. Read the full article at MarketingProfs
Luckily, you don't have to be psychic to know what 2018 will likely bring for marketers. PAN Communications asked 11 CMOs what marketing trends they expect to see in the next 12 months. Their predictions can help set you up for a successful year ahead. Read the full article at MarketingProfs
Sales expert, speaker, and author Ian Altman talks 2018 business trends and offers tips for aligning your sales and marketing teams so they're all focused on the same revenue-related goals. Read the full article at MarketingProfs