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2018-04-23T21:21:44.116Z
0
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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto appeared first on Marketing Land.

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The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational. The post NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI appeared first on Marketing Land.

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The moves signal the site’s growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video. The post Facebook gives creators new ways to monetize videos, while pushing more users to Watch appeared first on Marketing Land.

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The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data first.' The post WFA to brands: Go beyond GDPR for online data transparency appeared first on Marketing Land.

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The program will provide a mix of historical, real-time predictive traffic and movement data to municipalities. The post Waze and Carto team up for location-based urban intelligence appeared first on Marketing Land.

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Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making. The post Steering digital messaging with behavioral science insights appeared first on Marketing Land.

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more appeared first on Marketing Land.

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Just over a year ago, multiple brands boycotted YouTube's ad network after discovering their ads were being displayed alongside extremist content. The post YouTube ads found on extremist content channels, reigniting company’s brand safety issues appeared first on Marketing Land.

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The blockchain-based ecosystem will also support other AI-oriented applications. The post Bottos launches a marketplace for data to train AI models appeared first on Marketing Land.

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Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results. The post How to increase B2B form submissions through conversion testing appeared first on Marketing Land.

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The company says that despite the timing of the move, all users will have the same data privacy protections. The post Facebook to change terms of service for members outside Europe ahead of GDPR appeared first on Marketing Land.

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We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy legislation. The post MarTech Today’s GDPR guide for marketers is now available appeared first on Marketing Land.

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases appeared first on Marketing Land.

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Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up. The post Making the inbox spring to life at last appeared first on Marketing Land.

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For the first time ever, the CEO revealed Amazon Prime's global membership count in his annual letter to shareholders. The post Jeff Bezos confirms Amazon now has more than 100M Prime members appeared first on Marketing Land.

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Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. The post Voice agents and interfaces will require many new marketing strategies appeared first on Marketing Land.

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Billions in additional penalties are at stake. The post EU Commissioner: Two remaining antitrust cases against Google ‘advancing’ appeared first on Marketing Land.

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses appeared first on Marketing Land.

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After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process -- but will people trust the apps? The post Facebook reopens review process for Instant Games & Messenger apps appeared first on Marketing Land.

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Facebook says its new video format is currently being tested among a group of creators, publishers and shows, with a wider rollout happening soon. The post Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage appeared first on Marketing...

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