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2018-01-21T16:26:29.370Z
0
{"feed":"Marketing-Land","feedTitle":"Marketing Land","feedLink":"/feed/Marketing-Land","catTitle":"Business","catLink":"/cat/bussiness"}
Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there.

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Facebook will rely on user surveys to compile a list of trusted sources. It’s unclear whether the company will publicly share that list.

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Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments.

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.

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The ambitious startup will utilize a worldwide network of devices so non-technical users can create -- and monetize -- smart contracts and other applications.

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This year, the growth in spending for business will continue, the study says, but purchases will begin to taper off in 2019.

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The consumer journey doesn't end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty.

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Developing a top-notch customer loyalty program is hard –--but it can deliver in spades. Columnist Rohit Gupta shares the three biggest benefits of a well-designed loyalty program.

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SAP study reflects people are selective about what data they'll share and why

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Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years and what's next for AI in paid search

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Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But columnist Andrew Shotland points out that many sites are still violating these guidelines, intentionally or unintentionally

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.
Marketers can use the WhatsApp Business app to create business-specific profiles and manage their conversations with customers

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Snapchat will automatically create the deep links for brands’ app install campaigns and give advertisers a fuller view of their ads’ performance.

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Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth.

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The first offering in this new service, AutoML Vision, can be trained via a graphical interface with a few dozen images.

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You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using third-party tools or paid subscriptions.

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Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year.

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Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer.

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