In his The Way of the Web presentation at An Event Apart in Seattle, Jeremy Keith discussed building for the Web today and how to manage the rate of change of technologies and tools for Web development. Here's my notes from his talk:
In his Performance as User Experience presentation at An Event Apart in Seattle, Aaron Gustafson shared a number of ways to optimize Web page performance. Here's my notes from his talk:
In her Navigating Team Friction presentation at An Event Apart in Seattle, Lara Hogan discussed what causes teams at work to have issues and how to address them. Here's my notes from her talk:
In his Beyond Engagement: the Content Performance Quotient presentation at An Event Apart in Seattle, Jeffrey Zeldman introduced a new metric for tracking how well Web sites are performing. Here's my notes from his talk:
In her Scenario-Driven Design Systems presentation at An Event Apart in Seattle, Yesenia Perez-Cruz shared lessons learned building design systems for multiple brands/Web sites and how specific user-scenarios are key to making flexible solutions. Here's my notes from her talk:
Following a few conversations on the future of TV and desktops/laptops, I decided to look into how people's screen time has changed. To do so I compiled data from a few different sources going back several years on adults (18+) in the United States.
While the rise of time spent on mobile is dramatic, the effect is mostly additive. That is, it created more screen time in the United States than it took from other media like TV and radio.
Looking at another data source, in this case Nielsen's Total Audience Report over the past four years, seems to tell the same story.
That said, it does appear activities like listening to radio and video viewing are gradually transitioning to mobile devices over time (with the vast majority on smartphones).
Which makes sense when you consider adults in the US are spending about 3 hours a day on their mobile devices.
Two years ago, I pulled together a look at the most common mobile device form factors and how people were using them. At the time 67% of mobile devices were 4-5.5 inches. Since then things have changed dramatically.
Over the course of just three years, active smartphones with 5.5" to 6" screens grew from 7.5% to 43% according to Scientia Mobile's panel of mobile Web browsing activity.
And in 2017, 5-7" smartphones became the majority of smartphones in use in Flurry's native mobile app sampling. That's some "big" changes as larger screen sizes not only impact design but time spent as well:
Recently, I dusted off my full day workshop on visual communication for a room full of product managers. While discussing the role of visual hierarchy in screen layouts, I was struck by how many people were impressed at the consistency Apple.com (one of my examples) showed over the years.
Over the past 17 years, Apple.com's visual style had changed through the application of new fonts, colors, and textures but its underlying layout (or its visual organization) had not.
Looking even further back, Apple.com has retained the same layout structure (primary promotion, 4 secondary promotions, global navigation, and footer navigation) for over twenty years. I guess if your visual hierarchy ain't broke... don't fix it.
In his The Case for Progressive Web Apps presentation at An Event Apart in Denver, Jason Grigsby walked through the benefits of building Progressive Web Apps for your Web experiences and how to go about it. Here's my notes from his talk:
In his Prototyping: The Scientific Method of Business presentation at An Event Apart in Denver, Daniel Burka described how to use different forms of prototyping to create value for businesses based on his work with Google Ventures. Here's my notes from his talk:
Last week at Google's Conversions event in Dublin, I walked through the past ten years of mobile design and what the future could/should look like including an extensive Q&A session. Videos from both these sessions (totaling 3 hours) can now be viewed online.
In the first session (90min), I take a look at what we've learned over the past ten years of designing for the largest, most connected form of mass media on our planet. Have all the mock-ups, meetings, emails, and more we've created in the last decade moved us beyond desktop computing interfaces and ideas? If not, can we find inspiration to go further from looking at what's happening in natural user interfaces and hardware design?
The second ninety minutes are dedicated to Q&A on common mobile design and development issues, what's next in tech, and more.
Big thanks to the Conversions@Google team for making these sessions available to all.
In his Living a Testing Culture presentation at Google Conversions 2017 in Dublin Ireland, Max van der Heijden talked about the A/B testing culture at Booking.com and lessons he learned working within it. Here's my notes from his talk:
In his The Psychology behind Evidence-Based Growth presentation at Google Conversions 2017 in Dublin Ireland, Bart Schutz shared how to think about applying psychology principles to influence customer behaviors. Here's my notes from his talk:
In his Checkout for Winners presentation at Google Conversions 2017 in Dublin Ireland, Andrey Lipattsev talked through two new APIs for improving sign-in/sign-up and checkout on the Web. Here's my notes from his talk:
In his Driving mobile success by optimizing landing pages presentation at Google Conversions 2017 in Dublin Ireland, Martin Wagner talked about the journey he went through optimizing the bucher.de site for performance over the past two years. Here's my notes from his talk:
In her Faster mSites = More Revenue presentation at Google Conversions 2017 in Dublin Ireland, Eimear McCurry talked through the importance of mobile performance and a number of techniques to improve mobile loading times. Here's my notes from her talk:
At the Igniter Annual Conference in Mountain View, Rand Fishkin shared eight common mistakes startups make with their marketing/growth hacking and how to avoid them. Here's my notes from his talk: Why Startups Suck at Marketing
Most startups fail because they couldn’t find the right customers at an affordable price. But what specific mistakes do they make with marketing that could be avoided?Terrible Name
At An Event Apart in Seattle WA, Sarah Parmenter shared her thoughts on the current state of visual design on the Web and its impact on brands. Here's my notes from her talk: Practical Branding
At An Event Apart in Seattle WA, Krystal Higgins discussed how to make on-boarding part of a broader, long-term approach to customer guidance and engagement. Here's my notes from her talk: On-boarding for Any Situation
At An Event Apart in Seattle WA, Ethan Marcotte discussed how responsive design is evolving into pattern-based device-agnostic systems of resilient design. Here's my notes from his talk: Design Beyond Our Devices