This article was contributed by Sohail Rupani.
The business world has shifted so much that a team is not confined to a physical office space anymore. Your business can run with the collaboration of a talent pool based all over the globe.
Platforms such as Upwork make it easier to find the right talent. A recent study reported that 53 million Americans are now working as freelancers. It makes 34 percent of America’s entire workforce.
This segment contributes $13 billion to the economy through freelance work alone. Another study by McKinsey and Company reported that there are 68 million freelancers in the US and most of this lot contains people who love to do freelance gigs for a side income.
On the other hand, the merits of working with a well-reputed design agency can’t be overlooked. A good agency takes your project as their project and puts in all possible efforts to improve your bottom line. The Bureau of Labor Statistics reports that Specialized Design Agencies employ 137,220 designers on an annual wage of $61,360.
However, Fast Company believes that we are in the Generation Flux, which runs on the motto that work can’t be described in the old ways.
“What defines GenFlux is a mindset that embraces instability that tolerates–and even enjoys–recalibrating careers, business models, and assumptions.” It’s a...
Want to become a graphic designer?
Teach yourself with these 20 great resources to learn graphic design, quick fast!Online Resources 1. Udemy: Introduction to Graphic Design
Udemy, as most of you already know, is an online learning platform aimed at professionals, catering courses created by experts. The platform is filled with amazing courses whose legibility you can judge by the number of people who have rated/taken the course. If you are starting out, we would recommend the course: Introduction to Graphic Design, which is available for free.2. Skillshare
Skillshare is another online learning platform, but it also doubles as a community for creative individuals. It offers plenty of graphic design courses, all of which can be readily accessed by a subscription plan. You don’t have to pay for the courses individually, but through a single monthly subscription fee, you get access to all of Skillshares content. This is highly recommendable if you have a lot of spare time and are willing to dedicate it towards learning.3. Hackdesign.org
Hackdesign offers one of the most complete and structured online course for learning graphic designing. If you want...
All designers love quality fonts, but they can often be far too expensive for the average designer to afford.
This brand new Design Cuts bundle brings you a range of the world’s most popular fonts, from a select group of hugely respected type foundries.
This is a unique chance to own these best-selling font families for a massive 99% discount. You can get 16 versatile and professional font families (495 individual fonts) for just $29, instead of $3055, perfect for adding exceptional typography to your design work.This bundle includes:
Deal expires March 20.
This article was contributed by Robert Katai.
Visual marketing converts. It’s a known fact that people value visual information more than they value written text. This is why social media is popular and this is why marketers are using it for their ongoing campaigns.
Instagram is no different than any other social marketing channels and yet, it manages to stand out from the crowd. When I say it’s no different I refer mostly to how everything works and what audiences expect from you, as a content publisher. You need top-notch content, top-notch visuals, and a very well-made strategy.
The main difference, however, comes from the fact that this platform is almost entirely visual. Yes, you can add some text to your images but the main focus will never be on the text here. Whatever you have to say, you have to say it through an image or, when it comes to Stories, through a series of images.Instagram Stories as a marketing tool
When the feature was launched on Instagram, there were some skeptical opinions that it is no more than a SnapChat ripoff. However, it proved to be more than that and, as time went by, more and more people started using it. Now, we have solid proof of its social power and we know for a fact that using Stories in our marketing strategies pays off.
However, there will always be room for the better. In my opinion, there are no perfect marketing campaigns, only good ones, and...
This is a sponsored post by Wix via SyndicateAds.
Web design can be tough, let alone coding, but the good news is that website builders are better than they’ve ever been.
Introducing Wix, the perfect platform to create your own beautiful website, whether it’s for your business, portfolio – or for a client.
There are 100s of stunning templates to choose from, or you could start from scratch. You simply change, customize and add anything you want with drag and drop.Look Professional and Stunning Online
With 100s of design features, you can create your own stunning website and look amazing on any device – desktop or mobile. Look professional with your own custom domain, mailboxes, email marketing and more.Professional Business Solutions
Wix offers professional solutions for every business:
Get real creative freedom online, so you’re in control from design to live.
With Wix you can create the exact website you want.Technologically Advanced
This article was contributed by Nico Prins.
Well, if only it was that easy.
I don’t claim to be an expert in creating small business marketing strategies… Still, I’ve learned a thing or two over the years about inbound and outbound marketing.
Three years ago I set some time aside to work together with my wife on her travel blog. The site was getting 30,000 unique visitors a month, but was making just $300 a month. A month after we turned the site into a business the number of visitors hadn’t budged, but the profit jumped 500% (not a life changing amount, but a healthy profit).
That’s inbound marketing.
Last year I started a new project with my business partner, launchspace.net. Our idea was to put together lifetime deals on software for small businesses, e-commerce stores, bloggers and video marketers. I don’t think the site has had more than 20 unique visitors a day.
Numbers aren’t everything. With just a landing page and a custom email address we found clients and generated close to $90,000 in gross sales. The secret was...
Paul Jarvis just relaunched his popular course, Chimp Essentials which focuses on “no-bullshit video lessons that teach you how to use MailChimp to grow your business.”
He has completely redone all the videos from scratch and they’re amazing! Shorter, clearer and up-to-date! Below is more info, plus an exclusive Just Creative discount.
Chimp Essentials is an essential course for anyone currently using MailChimp (freelancers, teachers, product makers, businesses, course creators) OR anyone wanting to grow a successful mailing list.And mailing lists really do pay off. Paul has a 12,000% investment return on his.
Paul’s simple and direct teaching style is smart and practical, with a bit of humor thrown in for good measure.Free Lesson from Paul Jarvis on Sales Automation
Enjoy a sample of what’s inside the full Chimp Essentials course with this free lesson on Sales Automation, where Paul walks you through creating and setting up a simple sales funnel (and segmenting out buyers from it). It requires no opt-in to access.
As Paul promises, this course covers everything from “Chimpan-A to Chimpan-Zee” and his own newsletter fan base of 40,000+ (worth $120 per subscriber) is testament to his knowledge...
Mockup templates are one of the best and most memorable ways to showcase your creative work. They help you present your work in an eye-catching and beautiful way making sure your work always stands out from the crowd.
Mockup templates are the perfect way to achieve maximum impact without having to spend hours of time and money on photoshoots, editing, tweaking and everything else required for work of this caliber. The designers in this bundle have done this for you, providing you with thousands of professionally crafted mockup templates and scene creators at your fingertips, letting you get to work straight away!
This bundle includes:
Below is a small sample of what’s inside. Don’t miss out, this deal expires March 6th.
This article was contributed by Lester Corey.
While various graphic elements are needed to be masterfully integrated together, color is by far, one of the essentials to convey your logo’s meaning.
Color is so powerful that it can influence thinking, reactions, and stimulate bodily hormones. It holds an array of meanings that manifest in the natural world, a ton of meanings that you can write papers about it, as well as in the diverse cultures around the world. Color digs deeper in human psychology; thus, designers can benefit from harnessing and incorporating it in their designs. And with that said, here are some basic color meanings for you to understand and boost your proficiency as a logo designer:Logo Design Colour Spectrum & Emotion Guide
Take a look at how popular brands use colour in their logo designs. Notice the heavy skews on blue and red?
Read on to learn how to choose the right colour scheme for your logo design or brand by understanding the psychology and meaning behind colours.Reds’s Color Meaning in Logo Design
The warmest of all the color schemes, and the most popular among extroverts and males. It is as intense as fire and as warm as blood; red screams passion, energy, love, desire, and determination. That’s why many countries incorporate...
This article is contributed by Gilbert Zammit.
Is it possible to earn money while you’re sleeping? Yes, it is possible, which is why there is the concept of “passive income”.
There are many reasons why anyone would want to know about passive income. Here are the benefits:
With the advent of technology and the internet, people can now work from the comfort of their homes. Plus, there are dozens of options to pick from.
Let’s have a look at the top 7 ways to create your passive income online.
Affiliate blogging is a great way to kickstart your passive income online. If you know how to sell products online, then turn to affiliate blogging.
For instance, if you are a football enthusiast with in-depth knowledge about teams, players and matches then you can create a football betting site such as this one and get paid by various betting companies for sending them leads.
Also, you can become an Amazon Associate (like Jacob) and write product reviews, e-guides and how to articles on your blog to earn commission through Amazon which ranges from 4% to 7% per sale.
You can get...
I recently had an interview with Ian Paget of Logo Geek on his excellent logo design and branding podcast.
Below is the synopsis of our chat.
As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian chats with Jacob Cass to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing.You can listen to the full interview on
Check out more great interviews on the Logo Design Podcast page, with folks such as Aaron Draplin, Chris Do, David Airey, Simon Manchipp, Bill Gardner and Alina Wheeler.
Enjoy! And let me know if you have any other questions.
This article was contributed by Nancy Grace.
Through social media, you can connect one on one with your customer, and create positive conversations around your brand. However, a lack of engagement can be one of the most frustrating aspects of social media marketing.
You can find more helpful hints about how you can streamline your social media campaign for marketing.
Despite posting regularly, you may not always see the kind of results you’re expecting immediately. It can be disheartening and expensive if your social media efforts aren’t paying off.
Here are 10 ways to improve audience engagement on social media.
The members of your audience have numerous interests apart from your brand. By finding out what these are you can create relevant content accordingly and add value. You can use social analytics to examine the subjects your followers are discussing and gain information on their interests. You can also share posts from other credible sources to add some variety instead of only posting branded content. This will show that you’re considering the needs and interests of your audience.
Starbucks, one of the most popular coffeehouse chains in the world figured out that their customers had a lot of ideas to share and came up with My Starbucks Idea. This got them a lot of exposure and media coverage for their novel approach to crowdsourcing.
I want to introduce you to this excellent new Logotype Masterclass that will teach you how to take your logos from good to great, with the award-winning designer and letterer, Jessica Hische.
You will get an insider look at her start-to-finish process for refreshing type-based logos, to help improve your individual letterforms and overall designs. There’s tons of inspiration inside, along with recommended resources, and her iconic lettering style.
After taking this class, you’ll see logos and lettering through Jessica’s eyes and be able to spot issues and improve your work with the checklist Jessica uses in her own work every day.Take this class FREE + get 2 FREE months of Skillshare Premium
Get access to this course and 15,000 more classes with Skillshare Premium. Totally free for 2 months!
This article was contributed by Patrick Foster.
There’s little more infuriating when browsing online than landing on a website that is cluttered, complicated and difficult to navigate. If you’re in the process of creating a website, or you are upgrading your existing one, you should do your utmost to make it as intuitive as possible.
If visitors to your website find it frustrating to use, you can be sure they will never return. Just as in life it is better to be friendly, if you’re designing a website, you must ensure it is user-friendly.
At the end of the day, if it doesn’t please your visitors, then you’ve failed to achieve the objective of running a website in the first place.
Here are 7 principles of user behavior that you can use to improve your website design – along with your bounce rate and ROI.Users shop with brands they trust
In the early years of online shopping, there was a lot of concern about the safety of handing over payment details online. To some extent that is still true, but far less so for trusted websites and online stores. So how to create a website that users trust? It comes from a combination of factors, including: how your website looks and feels, security assurance, brand recognition, positive customer reviews and clearly displayed contact details.
Always remember that you have a limited amount...
I was recently asked to join the Amazon Influencer Program, which basically is a way for ‘influencers’ to get their own customizable Amazon page, to recommend products to their followers.
I took this opportunity to recommend some books and other items in my Amazon shop, so go check it out.
Or read on below for my top picks. These would be the books I would choose if I had to start my library fresh.My Top 7 Favorite Branding & Logo Books Designing Brand Identity
If I had to choose one book, it would be this one because it’s the best ‘all-rounder’ on the topic of design & branding. In their words, it’s the “best-selling toolkit for creating, building, and maintaining a strong brand”.
—Logo: The Reference Guide to Symbols and Logotypes
For a purely ‘logo inspiration’ book, then this would be my top pick. There are 1200 logos inside this tomb, sorted by 75 categories. An essential for any logo lover.
—The Ultimate Guide to Logo...
This article has been contribute by Nicholas Brown.
Last updated: Dec 28 2017, for 2018
Graphic designers work with print more than most other creatives today. Once everything is approved and sent out for printing, your commercial printer will do an amazing job for sure, but until then you need to show your client that it’s worth the investment long before your design goes into full production.
Effectively presenting your vision to a client is next to impossible if your final product doesn’t look like a final product. The in-house printing of proofs will give you more control and a more accurate visual of what the final printed product will look like. How do you get started?
There are always new models coming out with fancy new features, but below we look at the best printers for graphic designers in 2016, and guide you through choosing what is right for you.Choosing between a laser or inkjet printers
Deciding whether your needs are better served by an inkjet or laser printer used to be easy. The differences between speed, color, and image resolution between the two used to be stark, but in the past several years the technological weaknesses of each have largely caught up with the strengths of the other. The question now is less about choosing between the color and sharpness of inkjet versus the speed and ruggedness of laser, but more about selecting a printer with a...
Fonts are fundamental to every design and creative project, and finding well-made fonts can not only be really tricky, but really expensive!
DesignCuts have put together this definitive new collection featuring some of the most popular fonts across every discipline. These fonts sell for thousands of dollars and regularly top every best-sellers list. This is the first time you can find this incredible collection for just $29, for a limited time only.Kick Start Your New Year Projects With This Diverse Array Of Best-Selling Fonts!
These fonts retail for $3316 but you can get them all for just $29 (99% off)
Don’t miss out, this deal expires on Tuesday Jan 30th 2018.
I recently had a “Creative Chat” with HUNTERHunter, an online publication that keeps people in Newcastle, Australia up-to-date with the latest news & things to do in the area. As I studied at Newcastle University, traveled extensively and won the University’s ‘Young Alumni Award‘, they wanted to provide further insight & inspiration for others wanting to get the most out of their career. Enjoy the transcript of our in-person conversation.
—Creative Chats with Jacob Cass
Jacob Cass has pretty much scaled the highest of mountains when it comes to his working life. We caught up with Jacob to chat about New York agency life and how he works/travels the globe.
Graduating from the UON in 2007 with a Bachelor of Visual Communication (Graphic Design Major) Jacob was invited by New York agency Carrot Creative to move to the Big Apple and kick-start his career in the most awesome of ways. Seven years later Jacob has notched up a spectacular resume and created the ultimate work/life balance.
We caught up with Jacob on one extremely hot December day at the end of 2017 to find out just how one gets asked to live and work in New York and about some of his career highlights.How did your career in design start?
In high school, I opened my business as JackCass Productions (see his brand evolution here), which I soon found out was a terrible name, so I changed it to Just Creative. This is where it all started. I was learning...
The New Year is full of resolutions, but not a lot of action.
Long time subscribers of this blog know that I partner with Udemy, an online course provider and they have a HUGE sale until 1/11, with $10.99 courses (usually $200-300!). They have 55,000 courses to choose from, and you can work on them at your own pace.
So if you want to accomplish your goals with valuable, in-demand skills I highly recommend these guys. I’ve referred over 5,000+ people in the past few years and have only heard good things.I’ve curated 12 of Udemy’s top courses, in the fields of design, development, digital marketing and creativity. » Browse All Online Courses
All courses include life time access so you can buy now and return to them whenever you wish, but do hurry as this sale ends Jan 11!
What will you learn in 2018? (I’ve just enrolled in the Cryptocurrency Investment course)
—The Biggest & Most Popular Photoshop Course
Become an expert in Photoshop with no experience or prior knowledge – Anyone can do it
Game development & design. Learn C# using Unity 5 (Unity 2017 compatible). Your first 7 2D...
This article was contributed by DesignBold.
Graphic design is a challenging job that requires serious hardware and software. In the current digital nomad haze, laptop characteristics such as mobility and weight have also become extremely important. As with every profession, the laptop choice is always a subtle game of balance between performance and weight, large screen and portability, maximum features and affordable price.
Luckily, laptop providers produce products for different categories and professions. In this article, we’ll provide a general buying advice on how to choose the perfect laptop and list some of the best laptops for graphic designers on the market in 2018. Keep in mind that for simple social media graphics you don’t need impressive hardware power and online graphic design tools can run effectively on any computer.
As 2018 progresses, we will endeavor to update this list.What factors define the best laptops for graphic designers? Performance
Laptop performance and speed are the sum of three parts: processor, RAM and Storage Drive.
The processor is an integral part of a laptop that ensures that multiple open applications can run smoothly. There are numerous processors to choose from but here are the most suitable ones for graphic design related projects: Core i5, Core i7, AMD Ryzen and Intel Xeon.
RAM aka Random Access Memory is a hardware that stores data inside the computer. RAM stores data temporarily so, when you...