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2018-01-16T14:54:43.595Z
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{"feed":"JUSTtm-Creative","feedTitle":"JUST™ Creative","feedLink":"/feed/JUSTtm-Creative","catTitle":"Design","catLink":"/cat/design"}

Fonts are fundamental to every design and creative project, and finding well-made fonts can not only be really tricky, but really expensive!

DesignCuts have put together this definitive new collection featuring some of the most popular fonts across every discipline. These fonts sell for thousands of dollars and regularly top every best-sellers list. This is the first time you can find this incredible collection for just $29, for a limited time only.

Kick Start Your New Year Projects With This Diverse Array Of Best-Selling Fonts!
  • Top fonts from some of the best foundries in the world
    They have included the best-selling fonts from foundries such as URW, Latinotype, Zetafonts, ROHH and many more. Whether you’re working on a clean graphic design brief, an elegant invite, a bold website or vintage artwork, this collection is packed full of stunning fonts to cover you for any project.
  • 17 versatile and professional font families (featuring a total of 377 individual fonts), perfect for adding exceptional typography to your design work.
  • Many fonts include extra weights, styles and stylistic alternates.
  • Many fonts also include bonus/extras packs, containing additional creative resources.

These fonts retail for $3316 but you can get them all for just $29 (99% off)

» View Type Lover’s Bundle (99% Off)

Don’t miss out, this deal expires on Tuesday Jan 30th 2018.

» View Type Lover’s Bundle (99% Off)

I recently had a “Creative Chat” with HUNTERHunter, an online publication that keeps people in Newcastle, Australia up-to-date with the latest news & things to do in the area. As I studied at Newcastle University, traveled extensively and won the University’s ‘Young Alumni Award‘, they wanted to provide further insight & inspiration for others wanting to get the most out of their career. Enjoy the transcript of our in-person conversation.

Creative Chats with Jacob Cass

Jacob Cass has pretty much scaled the highest of mountains when it comes to his working life. We caught up with Jacob to chat about New York agency life and how he works/travels the globe.

Graduating from the UON in 2007 with a Bachelor of Visual Communication (Graphic Design Major) Jacob was invited by New York agency Carrot Creative to move to the Big Apple and kick-start his career in the most awesome of ways. Seven years later Jacob has notched up a spectacular resume and created the ultimate work/life balance.

We caught up with Jacob on one extremely hot December day at the end of 2017 to find out just how one gets asked to live and work in New York and about some of his career highlights.

How did your career in design start?

In high school, I opened my business as JackCass Productions (see his brand evolution here), which I soon found out was a terrible name, so I changed it to Just Creative. This is where it all started. I was learning...

The New Year is full of resolutions, but not a lot of action.

Long time subscribers of this blog know that I partner with Udemy, an online course provider and they have a HUGE sale until 1/11, with $10.99 courses (usually $200-300!). They have 55,000 courses to choose from, and you can work on them at your own pace.

So if you want to accomplish your goals with valuable, in-demand skills I highly recommend these guys. I’ve referred over 5,000+ people in the past few years and have only heard good things.

I’ve curated 12 of Udemy’s top courses, in the fields of design, development, digital marketing and creativity. » Browse All Online Courses

All courses include life time access so you can buy now and return to them whenever you wish, but do hurry as this sale ends Jan 11!

What will you learn in 2018? (I’ve just enrolled in the Cryptocurrency Investment course)

The Biggest & Most Popular Photoshop Course

Become an expert in Photoshop with no experience or prior knowledge – Anyone can do it

View Course

Learn to Code by Making Games – Complete C# Unity Developer

Game development & design. Learn C# using Unity 5 (Unity 2017 compatible). Your first 7 2D...

This article was contributed by DesignBold.

Graphic design is a challenging job that requires serious hardware and software. In the current digital nomad haze, laptop characteristics such as mobility and weight have also become extremely important. As with every profession, the laptop choice is always a subtle game of balance between performance and weight, large screen and portability, maximum features and affordable price.

Luckily, laptop providers produce products for different categories and professions. In this article, we’ll provide a general buying advice on how to choose the perfect laptop and list some of the best laptops for graphic designers on the market in 2018. Keep in mind that for simple social media graphics you don’t need impressive hardware power and online graphic design tools can run effectively on any computer.

As 2018 progresses, we will endeavor to update this list.

What factors define the best laptops for graphic designers? Performance

Laptop performance and speed are the sum of three parts: processor, RAM and Storage Drive.

The processor is an integral part of a laptop that ensures that multiple open applications can run smoothly. There are numerous processors to choose from but here are the most suitable ones for graphic design related projects: Core i5, Core i7, AMD Ryzen and Intel Xeon.

RAM aka Random Access Memory is a hardware that stores data inside the computer. RAM stores data temporarily so, when you...

2017 was a huge travel year for me, with extensive touring through Asia, Africa and Australia, however that has not stopped the posts on Just Creative coming consistently, thanks to guest authors who keep the blog fresh!

Below are the ten top posts of 2017, based on traffic. Thanks everyone (that’s you!) for following JUST Creative, have a great 2018!

On a side note, in 2017, JUST Creative saw close to 3 million visits from over 185 countries (wow!).

2017 Logo Design Trends Forecast

A forecast and prediction of the top logos of 2017 and where logo design trends are heading. Stay ahead of the branding & identity curve!

2017 Logo Design Trends & Inspiration (Half Year Update)

The best logo designs from 2017, as well as a look at the 2017 logo & branding design trends and an inspirational logo design gallery showcase.

The Designer’s Guide To Responsive Logos

Let’s take a look at how you can design scalable, responsive logos without losing the very personality of your brand.

2018 Graphic Design Trends + Inspirational Showcase

Discover the top graphic design & web design trends of 2018 with this inspirational showcase gallery.

6 UX Design Trends To Follow in 2017

Discover the latest UX trends in the web design world including Estimated Read Time, Chatbots, Gesture & Voice UX, Micro Interactions, Scroll Triggered Animations and more.

Designer’s Most Hated & Loved Fonts

It can be daunting choosing the perfect one for your project. To inspire you, 8 designers share...

This article was contributed by Richard Barker.

As the New Year approaches, we can’t help but look back on 2017 and think that it’s been a funny old year, and that’s without mentioning the new President of the United States. The year has seen a number of inspirational, and not so inspirational (cue Greggs’ badly judged Christmas campaign), campaigns from the country and the wider world’s biggest brands.

For marketers and businesses undertaking their own promotional activities in-house, how well-known brands market themselves often provides all the stimulus that’s needed to fine-tune their own campaigns. As we say goodbye to another great year, it’s evident that there’s a lot to be learned from the biggest campaigns of 2017, here we take a look at just five of the best and the marketing lessons they heed.

McDonald’s #ReindeerReady

We couldn’t be posting in December and approaching the festive season without including an inspiring Christmas themed ad in our top five. Yes, there are tons of great festive campaigns, many of which provide great advice to consumers in the run up to Christmas. Rather than go for the obvious John Lewis example however, we thought we’d take a closer look at the offering of a very eminent fast food chain.

After the success of its 2016 ad featuring vintage doll Juliette, McDonald’s had to come back with a campaign that was even bigger, stronger and more endearing. One thing that their tale about a young...

This article was contributed by 9ightout. 

Chocolates, photo frames and books are the obvious gifts but how can you find something different and exciting for a loved one? Especially, when there’s an artist, designer or a techie on the receiving end.

Relax. We’ve got your back. Scroll through this list of the best Christmas / Holiday gifts to give to a designer and put a dash of happiness in their artistry!

Best Christmas Presents / Gifts for Designers, Artists and Creatives
  1. Multitouch Drawing Tablet

I won’t say it isn’t the most obvious choice, it surely is for many. But, with technology getting better every passing month, gifting a multi-touch tablet having the latest specifications is a great option. Artist16, Wacom Mobile Studio Pro, Wacom Cintiq 13HD and so forth are within a feasible price range.

These tablets allow designers to draw directly on the screen where they can collaborate with others, and electronically & manually make changes.

  1. Extra Storage / BackUp Drives

Backup storage, of course, is a mind-blowing gift any time. It is a life-saving gift you can present to your designer friends whose work is their vigor. There’s no way they want to lose it; a thoughtful gift idea indeed. So, why not?

This storage...

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A sample from StoryBlocks

This article was contributed by Emerson Stone.

Branding is more important to your business than ever. A strong brand identity increases the value of your company, motivates and provides direction to employees, and creates a strong follower base.

Contrary to what many believe, branding comes down to much more than memorable logos. Your brand is the sum of people’s perception of your products, vision, and content. Everything from your voice on social media to your packaging design influences the perception that others have of your brand. Branding can be the difference between customers buying from you or buying from your competitors.

Improving your brand identity begins with understanding your current brand identity. If you don’t exactly know your brand identity, here are seven questions to help you uncover your company’s brand.

1. Why Does Our Company Exist?

This is a question that you should ask yourself every day as a business owner or investor. Simply put, why should people care about your company? Why do you get out of bed every morning?

Simon Sinek gives a great explanation of why some businesses are great and others aren’t in his TED Talk.

The best businesses follow the “Golden Circle” concept; they focus on the “why” behind their business, rather than what they do or how they do it.

Below is an interview with Mike Smith, the art director for Aweber (the email marketing service I use for JUST Creative) and he has answered a few common questions on email design.

On a side note, if you’ve designed a great email newsletter, enter it into EmailMonks’ free newsletter competition and win your share of $10k in prizes.

1. How can using a consistent template build brand trust?

Templates are beneficial for many reasons, but specific to your customers, a consistent template design helps to establish expectations. A consistent template makes the cognitive load on subscribers lighter because they see a recognizable structure and aesthetic. This minor mental trigger builds a subconscious trust with readers which goes a long way to making your brand stronger.

2. What are the best colors and placements for CTAs in emails?

The best way to know how subscribers will respond is through testing, but here are some tips we’ve learned with our own testing. If you can place a link or button just under a header image or headline we’ve seen marked increases in the click through.

When it comes to color, matching your brand is important but so is contrast. The higher the contrast between a button and the background it sits on the more actionable it will appear.

3. How much do I really need to change on the template to make it unique?

The templates in...

Looking for some design magic for your projects?

This bundle brings you a huge selection of top-of-the-range tools from some of the biggest names in the industry.

It’s jam-packed with artistic resources that will help keep your creative juices flowing for all your projects, for the festive season and beyond.

From ready to use elements to professional-grade effects packs, this bundle will be your new best friend making sure you are never stuck for that perfect brush or texture!

» View Artistic Design Bundle (99% Off)

Don’t miss out, this deal expires Dec 19.

This bundle includes:

  • Thousands of high-quality creative resources, not just for the festive season
    The resources in this bundle are essential for every kind of project. Discover hand-drawn illustrations from Lisa Glanz, fonts from Callie Hegstrom, all-year-round tools kits, scene creators, innovative brush packs, textures, floral packs, stained glass effects, stitch effects, and a range of amazing graphics packs.
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Every year, some design trends fade away while others burst onto the scene. This will be as true as ever in 2018, when visual contrast dominates the digital landscape and designers seek clarity and distinction, both subtle and bold.

What are the top graphic design trends of 2018?
  • Intersecting Elements
  • Duotone & Double Exposure
  • Retro-modern illustrations
  • Creative Background Patterns
  • Bright Gradients
  • Thoughtful Animations
  • Isometric Design
  • Split Page Design
  • Responsive Logos (see our responsive logo guide & logo design trends)
  • Gradients
  • Extra Depth (with semi-flat design)
  • Dazzling duotones
  • 80s & 90s color paletes & patterns
  • Animated Logos
  • Cinemagraphs & GIFs
  • Bold typography & more serifs
  • Custom graphics & illustration
  • Authentic photography
  • Detailed vintage

Read on for a more detailed description of 2018’s design trends forecast.

2018 Graphic Design Trends Infographic

A huge thank you to Coastal Creative for the above design trends infographic.

Intersecting Elements

Categorize this under a version of bold typography, we’ve seen a huge upswing in typography that intersects with shapes and graphics. It’s a strong visual that plays with perspective and shows confidence.

Duotone & Double Exposure

The duotone look has been a recent favorite across many design mediums, but it reached mass exposure via Spotify and their playlist images. Since duotone has risen to prominence, we’ve been seeing further iterations that layer the effect with double exposure. We expect to be seeing a lot more of this trend in 2018.

Retro-modern illustrations

Can something be both retro and modern? Yes, and that’s exactly what we’re seeing with this trend that...

After the success of 2015 & 2016‘s compilation, I’ve again compiled some of the best 2017 Black Friday Deals and Cyber Monday Sales for graphic designers, web professionals, creatives, freelancers and more.

I will be updating this page frequently until all sales are over. If you have your own deal, email me and I’ll update the post with your deal.

Please share the love with your fellow designers!

Copy and paste the below to share:

2017 Black Friday & Cyber Monday deals for designers & web professionals! http://buff.ly/2gbOMGC #BlackFriday #CyberMonday via @justcreative

Click here to tweet.

Black Friday sales generally run from November 24-27 & Cyber Monday, November 27.

Black Friday Deals Overview

For full details, valid dates & coupon codes you must scroll on further.

This article was contributed by Sunny Arora.

Do you often find it a herculean task to create compelling content for your business? Do you often get the drowning to death feeling while generating leads for your business?

You are not alone.

Most businesses doing content marketing, are finding it hard to break the cutter and showcase themselves amidst the increasing noise.

Take a look at this stat:

“60% of the marketers fail to produce engaging content, consistently.”

(Source)

The Power of Video

Video is an exciting medium to create story-driven content for your business. Videos grab audience attention and hook them to your content for longer. A video helps you to communicate complex and long information quickly and effectively. It is lively and provides a human touch to your brand communication.

Videos help you tell your brand story in a way that’s both informative and entertaining. They help you to communicate about the USP of your product in as little as just 30 seconds.

Have you started using videos to market your business online?

Take a look at some of these stats:

85% of the audience in the US watches videos online.”

(Source)

  

“61% of businesses have started using video content marketing.” 

(Source)

“E-commerce stores which use video content have an 80% higher conversion rate than those which do not.”

“By 2018, 90% of content shared by Facebook users will be video.”

(Source)

The attention span of an average human being is just...

This article was contributed by Kevin George.

Emails are constantly evolving. What began as an interdepartmental communication channel is now a vital marketing tool to reach the masses. Unlike a social post which is lost in a sea of updates, your emails reach your subscribers’ inbox, ready to be opened and read.

But the steps every email goes through are almost similar. Your subscriber receives your email, opens it, spends roughly 8 seconds to go through it, decides to either respond or move to the next email and repeats the same steps. Every email marketer struggles to make their emails interesting enough for their subscriber to spend more time and this increased time spent can be really pivotal in converting them into customers.

To make any email engaging, you have two options:

  • Make your email content engaging
  • Make, how your email content is presented, engaging

Email marketers have been using best practices and experimenting with email elements such as layouts, colors, email copy, visually appealing hero images, since long. Now, what if we tweaked the method of presenting the above-stated email elements so that your subscribers interact with your emails to unfold the message?

See here for the anatomy of the perfect email and how to use personalization in email.

Would you like to remind your subscriber about limited sale via text (a) or have a countdown timer...

Get 7 days of downloads on VideoBlocks!

Choose from 115,000 stock footage, backgrounds, and After Effects templates.

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  • 140 Downloads – Grab 20 clips a day for 7 days.
  • 115,000 Choices – Download anything you want from their Member Library.
  • Forever Yours – Keep everything you download, even after your week ends.
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Just create an account, and you get download access to everything in the Member Library for 7 days.

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Samples From VideoBlock’s Collection

This article was contributed by Nicole Letendre.

Finding a great freelance designer can seem like Forrest Gump’s box of chocolates: You never know what you’re going to get.

It doesn’t have to be that way. With some self-education, a little research, and a clear idea of your needs, you can find the perfect graphic designer for your project.

You see the efforts of graphic designers all around you. If you notice a design or style that speaks to you, prepare to share it as you search for your freelancer. It can start the conversation rolling for both of you to learn more about the other. You are looking for a partner to help your business succeed; the better you understand and communicate with each other, the more smoothly your project will run.

How to choose the right designer

Here are 6 six tips for selecting a great freelance designer, before you begin your search.

  1. Determine project needs
  2. Determine required skills
  3. Determine budget
  4. Do your research
  5. Interview your shortlist
  6. Understand the contract
Tip 1: Determine Project Needs

Develop a creative brief to show freelancers under consideration. The creative brief should contain information that will help designers understand the project and whether they have the pertinent skills at their disposal.

In your creative brief, include the following:

  • Details about your company: what you do or sell, your culture, and your mission
  • The objective of the project
  • Specific qualifications and skills required
  • The project deadline
  • Any potential obstacles

It’s easy to forget...

This article was contributed HubMonks.

A strong user experience (UX) is instrumental in your online marketing success. Increased engagement results into increased leads, which translates into greater revenue.

In this article we will specifically dissect the design principles that influence the extent to which your web page performs for users.

Page Objectives

 

It is not enough to say that you want an excellent website with a good user experience. See the difference between UX and UI here. It is vital to define what your visitors and your business should achieve from the web page. It should be understood that your goals and the audience’s goals may differ. Your visitors’ goals are about finding information or getting a downloadable eBook, while your goals may include increasing engagement, form fill-ups or downloads. The trick is to strike a balance to create a win-win situation for both users and your business. Your goals should help you in establishing the following:

  • Who the target audience are?
  • How to craft effective content?
  • How to organize the website?
  • How to measure the effectiveness of the website?

In order to understand marketers’ vision it is important to have the key team-members of the design team while discussing online goals in an organization.

User Journey Mapping

User-journey mapping is a visual or a graphical representation of the overall storytelling from the user’s first touch point with your organization, to building a perspective around your service or product or brand,...

Fellow Aussie, Gemma O’Brien (aka MrsEaves), is a talented award-winning artist who I started following a few years back when I saw her speak at a design conference. She creates incredible, envy producing lettering, illustration and typographic work.

The good news is that she has just released a brand new Skillshare lettering class.

In the class, you’ll create an intricate, illustrated letterform — and level up your skills with new creative approaches to typography, drawing, digital layout, and more.

Every lesson breaks down her step-by-step approach, while also sharing illustration and composition techniques you can add to your personal repertoire and bring to projects of your own.

All are invited to join this class and flex their creativity. Whether you’re new to illustration and looking for a weekend project, or a seasoned artist aiming to create a complex piece, you’ll gain insights and skills for use again and again.

Once you dive in to Gemma’s creative lettering, you’ll never look at illustration the same way again.

2 Free Months of Skillshare Premium!

Get unlimited access to this premium class and 17,000+ more with Skillshare Premium. .

» Get started for free

A new stock resource website, Stockio.com has just launched, and all the resources are absolutely free to download. This is one to add to your bookmarks!

They have an amazing collection of photos, videos, vectors, icons, and even fonts, designed to inspire and stock the toolboxes of the web design industry.

» Check out Stockio

And the best news is that you can use Stockio’s free resources for both personal and commercial projects! They also have some powerful features:

  • Intuitive search options to make browsing easy
  • Search by color for that perfect match
  • Tons of choice (4500+ icons, 11,000 professional free fonts!)

Enjoy!

  

» Check out Stockio