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2018-01-21T10:31:34.335Z
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There's a popular phrase that I've heard quite a bit throughout life: "Don't get mad. Get even."

Sure, that makes sense -- if you're a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful.

Anger, however -- now that, surprisingly, can actually benefit you and your colleagues in the workplace. But only when it's handled correctly.

No matter how much you love your job, chances are, you experience some semblance of negative thoughts and emotions. That's part of the challenge, right? And without a challenge, well, what a bore that would be.

But what's the right way to handle these less-than-positive sentiments?

QuickQuid put together the helpful infographic below to answer just that question. Have a look, and bookmark this post for the next time you find yourself experiencing these thoughts and emotions at work.


 

Spreadsheets. Emails. Paper documents. Oh my. 

If this sounds anything like your current invoicing solution, you're not alone.

In fact, 27% of small and midsized businesses (SMBs) admitted that they have a hard time creating and sending invoices -- let alone tracking them -- according to a recent survey from HubSpot Research. 

What other invoicing challenges are SMBs facing? We've compiled some of the most interesting statistics for the survey below, along with a few tips on how to simplify your invoicing process for 2018.

P.S. - Check out this handy Invoice Template Generator to create free, professional invoices in minutes.

 

Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers' true desires. Yet marketing teams still tend to prioritize gut instincts over insights. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions.

In other words, we do what we think we should do.

I've seen groups of intelligent people play a guessing game, shooting from the hip while trying to figure out what will move the dial. They devote their department’s time and resources to a hunch, following it through for months on end -- only to realize they were spinning their wheels the whole time.

While some marketing best practices prove to work time and again, we must also meet the unique needs of specific customers in order to drive significant business value. Professing to intuitively know those specifics is shortsighted; only once we go out and try to understand the challenges of our target audience can we truly accommodate their needs. This is what the designers at your company do every day.

They’re in the business of designing relevant experiences for consumers, and they don't just use their gut to achieve this goal. Instead, they understand the challenge from all angles. They gather a breadth of insights from customers and stakeholders across the company, test their ideas on a small scale, and make sure...

Shutterstock -- a familiar name to many creative professionals -- released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year.

The report is the result of synthesizing and analyzing the billions of searches for visual content on Shutterstock’s collection -- which boasts over 170 million images. Based on those searches, Shutterstock determined which design concepts are most likely to influence creative marketing and design this year, from pop culture to emerging trends.

This is the seventh year Shutterstock has released a Creative Trends Report, and this year, there's a common, underlying science-fiction-esque theme -- at least when it comes to the top three trends, named to be "fantasy," "new minimalism," and "space."

Intrigued? Check out the full report, which -- how fitting -- has been visually represented by the infographic below.

The Top Marketing Design Trends and Themes for 2018 Fantasy New Minimalism Space Natural Luxury Punchy Pastels A Global March Cactus Digital Crafts Ancient Geometrics Cryptocurrency Holographic Foil

1. Fantasy

Unicorns -- the mythical creatures, not the high-valued startups -- are cool again. Along with its friends like mermaids and centaurs,...

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform.

Here's what we know so far -- and how marketers can prepare.

What YouTube’s New Partner Program Requirements Mean for Marketers Changes to the YouTube Partner Program 

Beginning February 20 of this year -- 30 days from now -- Creators must have accrued 4,000 hours of watch time over the past year, in addition to 1,000 channel subscribers, the official statement explained. Compare that to previous eligibility requirements of only 10,000 lifetime views, as of last April.

Creators who do not currently meet those requirements have the next 30 days to reach those numbers. Otherwise, YouTube says, they will no longer be eligible for monetization, effective February 20.

However, even if Creators do meet that deadline, there doesn't appear to be any guarantee that they will be eligible for YPP -- rather, YouTube says, the only promise is that they'll be "re-evaluated under strict criteria" to determine acceptance into the program.

Why YouTube Is Doing This

Last week, we reported on some changes to the Facebook News Feed that will make content from friends and family -- as opposed to brands -- more visible to users. That action, we predicted, was largely in response the scrutiny the network has received after being weaponized to influence the 2016 U.S. presidential election.

YouTube, for its part, faced similar scrutiny in...

If there's one thing we know about inspiration, it's that it's not very good at giving advance notice of anything.

It crops up at the most inopportune time -- like when you're without a pen or a device to otherwise record a brilliant idea. 

And other times, when you need it the most -- it's nowhere to be found.

It also has its very own version of low seasons, when writers are left without special events or holidays to stimulate creativity. Now that the holidays are behind us, for example, many of us are feeling deprived of prolific cheer?

But as it turns out, these claims are little more than excuses. Inspiration, it turns out, can be sought any time, anywhere.

One of our very favorite infographic artists, Henneke Duistermaat, knows this to be true -- and thus compiled her thoughts on the matter in the captivating visual below.

Have a look, and discover how you can find the inspiration to write and blog -- with consistency -- all year.


The phone rang a couple times before he picked up.

“Hello?”

“Hi,” I said. “Is this Pat Corpora?”

“Yes, it is.”

“It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.”

In 1995, Pat published The Doctor’s Vest-Pocket Sampler of Natural Remedies, a piece of direct response mail designed to sell a bigger, more complete book called New Choices in Natural Healing.

In other words, the free “sampler” book was designed to garner the attention, engagement, and trust necessary to sell prospect’s on the real product, the money-maker.

“Oh!” he said. “Hi, Eddie.” He sounded enthused. I could tell he was a nice guy. “How can I help?”

“Well,” I said. “I’m sure you know, the Sampler is famous.”

Pat smirked. “Okay.”

“At least it is among copywriters,” I said. “That’s why I’m calling: I’m writing an article about the Sampler -- because it’s a master class in written persuasion -- and I want to make sure I get the facts right.”

“Sure.”

“Well, first of all,” I said, “how many did you send out?”

“Oh, I’m sure we mailed 50 million copies,” said Pat. He paused. “Yeah, about that many.” He paused again. “It was a huge number.”

“And how many books did that sell?”

“Oh,...

What Are Current Website Trends? Bold Typography Cinemagraphs Brutalism Saturated Gradients Vivid Layers of Color Text-Only Illustration Ultra-Minimalism Duotone Mixing Horizontal and Vertical Text Geometric Shapes and Patterns Serif Fonts Overlapping Text and Images Organic Shapes Hand-Drawn Fonts

The landscape of web design is constantly evolving.

Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue.

To help you prepare for wherever the web design tide takes us in 2018, we've put together a list of 15 trends to keep a close eye on. Check them out below, and get inspired to tackle your web design projects this year with style.

15 Web Design Trends to Watch in 2018 1. Bold Typography

More and more companies are turning to big, bold typography to anchor their homepages. This style works best when the rest of the page is kept minimal and clean, like this example from Brooklyn-based agency Huge

2. Cinemagraphs

Cinemagraphs -- high-quality videos or GIFs...

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads.

Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017. 

If you consistently publish quality content that helps and informs your target audience, you'll likely see your KPIs rise over time. However, even if the long-term trends of your content marketing look positive -- you can’t guarantee each individual piece of content will be successful.

Sure, you can research the type of topics your readers are interested in, use emotive titles and optimize your blog for sharing. But at the end of the day, it’s still a gamble whether or not a new post will generate engagement -- and there are countless factors that determine its success.

If a post underperforms, most marketers shrug their shoulders and move onto the next piece in their busy editorial calendars. But in my opinion, it’s always worth trying to revive an underperforming post. Even if you’re unsuccessful, you should try to learn what exactly you did wrong so you can serve your audience more effectively in the future.

Here are some of the steps I take when a piece of content fails.

...

Remember that exciting self-driving car news we broke yesterday?

AAA Northern California, Nevada & Utah -- largely known for its roadside assistance services -- has partnered with Torc Robotics to develop safety criteria for self-driving cars.

It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back in November -- which reportedly got into an accident on its first day of operation.

So when I had the opportunity to go for a spin in one at CES, did I accept it anyway?

Absolutely.

And I didn't stop there. As long as I was in the area, I decided to hop on for a ride in a self-driving Navya taxi, too.

Here's what it was like -- and what I learned.

Here's What It's Really Like to Ride in a Self-Driving Car These Vehicles Aren't Really Driverless

When I told my friends and colleagues that I would be taking AAA's driverless shuttle for a spin, it was met with mixed reaction. "I'll pray for you," "be safe," and "that's exciting" were among the responses.

Regardless, I was excited. Here's how things started out:

The first thing I discovered was that most of these autonomous vehicles, at this point, are not entirely driverless. On the shuttle, for instance, riders are...

Disclaimer: This video is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.

In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.

"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago.

As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with "growth hacking" would make us seem like a valuable, forward-thinking group.

Without an established brand, I needed something relatable, accurate, and marketable that our audience could use to identify the type of service we provided. By the time “growth hacking” had become a common term -- but not yet a ubiquitous buzzword -- our ads and articles using the phrase performed exceptionally well, which told me our audience thought growth hacking was important.

Little did I know, riding the wave of a shared industry term instead of our own identity would get us in major trouble.

As the term "growth hacking" eventually evolved into a tired buzzword, we had no other choice but to distance ourselves from a phrase that now carried negative connotations.

The Rise and Fall of Growth Hacking

After Sean Ellis coined the phrase in 2010, growth hacking caught on quickly. Before long, it was being used to describe all kinds of marketing: technical marketing, data-driven marketing, or anything else a rising marketing firm wanted it to mean.

The term's versatility became its undoing. No one...

When people see the word "introvert," they often think of qualities that don't actually describe introverted people at all.

"Shy." "Quiet." Even "antisocial."

But how we have grown to think of introverts has strayed far from realities. In fact, according to Dictionary.com, is "a person characterized by concern primarily with his or her own thoughts and feelings."

That's doesn't mean that introverts are shy or antisocial -- it means they're introspective individuals who can still be outgoing. They just don't crave being around other people, speaking and presenting, all the time.

But the former impression might make one think that something like a job interview, for example, is particularly tricky for an introvert. That isn't necessarily the case, however. Sure, it might require more energy -- but there are certain qualities of introversion that might actually help them excel at job interviews.

CashNetUSA has outlined these ideas in the infographic below, which provides a job interview toolkit for those who, well, don't exactly look forward to a day of answering and asking questions of potential new employers. Have a look, and discover what all of us can learn from an introvert's guide and approach to job interviews.


...

Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies.

If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check. Brand loyalty and connected ecosystems? Check. Self-driving cars? But, of course.

Hold up. What? What does autonomous vehicle driving technology have to do with the broader world of marketing?

As it turns out -- the answer to that question is, “A lot.”

Here’s why.

Why Self-Driving Cars Matter to Your Business Emerging Tech Is Changing the Landscape for Marketers -- Fast

Autonomous vehicles serve as shining examples of how quickly and significantly emerging technology can disrupt an entire industry.

As the Consumer Technology Association informed us earlier this week, the in-vehicle technology that will become more prevalent with the rise of self-driving cars accounts for one of the top trends for 2018, with a forecasted revenue of $15.9 billion.

On top of that, it's predicted that driverless cars have the potential to save 1.2 million lives per year from traffic accidents, and 157 hours of commute time per person every year, according to Intel CEO Brian Krzanich's opening keynote on Monday night.

Where marketers enter the picture, however, is where the rise of this technology causes a ripple effect on other industries.

“We're shifting from a transportation model that is built on the private car...

It's my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of the event's two major media days, which concluded with a keynote from Intel.

To say the least, it was ... interesting.

The keynote was titled "How Data Is Shaping Innovation of the Future," and advertised as a deep dive into how data is necessary -- and profoundly powerful -- to continue the growth and innovation of AI.

But it took a while to actually get to the meat of the event. Things kicked off with a performance from what was labeled a "data-only band" called the Algorithm & Blues, which I can only describe as a very bizarre, well-funded production of air-guitar and drumming. And apparently, I wasn't alone in that impression.

But after roughly 20 minutes of this bizarre performance, Intel CEO Brian Krzanich took the stage and wasted no time addressing Meltdown and Spectre -- a 20-year-old security flaw discovered last week in Intel chips -- noting that 90% of the updates needed to resolve the issue have already been shipped, and that the rest will be ready by the end of the month.

And that was it.

Trying to tie together the concepts of data and AI and bring them full-circle is a tall order, and...

When the Tax Cuts and Jobs Act -- better known, generally, as "the tax bill" -- was signed into law on December 22, 2017, there was a broad spectrum of reaction.

Many people were worried. Even more were angry. A small percentage were pleased -- and most of all, it seemed, the public was somewhat confused.

How exactly would this impact day-to-day life -- and for businesses, operations, and practices? Would we pay more? Less? Just how much will this change the way we do things?

And one place where that confusion is especially widespread, it seems, is within the small to midsize business (SMB) community.

HubSpot Research surveyed 1,046 SMB owners and VP-level leaders in the U.S. to learn more about their impressions of the tax bill -- how prepared they are for it, how well they understand its impact, and who they think has the most to gain or lose from it.

Our findings are below.

About the Tax Cuts and Jobs Act According to the official, Congress.gov summary of the tax bill, it "amends the Internal Revenue Code (IRC) to reduce tax rates and modify policies, credits, and deductions for individuals and businesses." According to an analysis from the Tax Policy Center, however, "higher income households receive larger average tax cuts as a percentage of after-tax income, with the largest cuts as a share of income going to taxpayers in the 95th to 99th percentiles of the...

Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning's press conference.

As one might expect, the announcements leaned quite heavily toward Smart Home, with LG's ecosystem boasting a suite of abilities -- many of them AI-powered. There's the "Smart Service" feature, for instance: the technology that detects potential problems with appliances (like your washer or dryer) and proactively notifies the service center, often fixing the issue before the user even knows there is one.

It was reminiscent, for me, of many of the announcements made in October at the Samsung Developer Conference -- the idea of a unified ecosystem (LG's is called ThinQ) that's powered by machine learning solutions, all on an open platform.

One of the differentiating factors announced today, for example, is LG's connectivity among home, car, and office: the type of technology that allows, for example, your refrigerator to send a message to your car notifying you if you need to go to the grocery store.

But as I was busy live-tweeting and day-dreaming about filling my home with these oh-so-smart devices, I noticed this:

...

 

With more than 800 million monthly users, Instagram is a force to be reckoned with. If you're a B2B brand, you might think the hype isn't relevant to you -- but in 2018, it most certainly is.

As it stands, there are thousands of brands and a number of high-profile B2B organizations using Instagram to drive brand awareness, engage with their audience, and ultimately, to attract new customers.

To inspire you to take your Instagram game to the next level this year, our team at The B2B Marketing Lab wanted to share some concise, actionable tips you can put into practice right away.

1. Use authentic, real-time user-generated content.

Forget stock photography and staged promotional pictures -- it’s time to go real-time. On Instagram, your prospects and leads want authentic content that offers a personal glimpse into your company's culture and product offerings.

Real-time content, such as live video/live streaming, is unfiltered and 100% you. It adds a much-needed human element to B2B businesses, and helps you form a genuine connection with your audience and potential customers. Extremely professional-looking content can often feel cold and dispassionate -- your customers want to know there are real people and real stories behind the branding.

2. Go fast, and mix it up.

Instagram makes it incredibly easy for you to post photos or videos on...

The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future.

But on a higher level, core industry trends and patterns were presented today at the 2018 Tech Trends to Watch session, given by the Consumer Technology Association's (CTA) senior manager of market research Lesley Rohrbaugh, as well as senior director of market research Steve Koenig.

I'll be here all week to bring you the latest announcements from this year's sessions and events. For now, here's a look at the trends I anticipate hearing -- and learning -- all about.

2018 Tech Trends to Watch 5G Artificial Intelligence Robotics Voice: The Fourth Sales Channel Facial Recognition on the Go Virtual Reality Smart Cities 1. 5G

5G is a type of wireless technology that you may have heard about in recent headlines -- such as Verizon selecting Samsung as the provider for its 5G commercial launch.

One reason why it's such a big deal is that it will result in higher wireless speeds, capacities, and lower latency -- which generally means that there will be far fewer...

If you're anything like I am, you have mixed feelings about New Year's resolutions.

It seems like a natural time to make important changes. It's like a universal pressing of the "reset" button. Maybe that's why 41% of Americans make New Year's resolutions in the first place. But here's the thing -- only 9.2% of us are successful in achieving them.

We suspect it has something to do with the nature of the resolutions themselves -- which seem, much to our joy, to be evolving. Lasy year, for instance, we reported that according to a study by the University of Scranton's Journal of Clinical Psychology, the top 10 resolutions of 2015 included things like losing weight and falling in love.

And while this year's top 10 resolutions, according to a survey conducted by the Statistic Brain Research Institute, are similar -- "self improvements," "find the love of my life" -- we noticed a new one on the list: "Learn something new on my own."

Why do we love that resolution so much? Because it's something that can help you become better at what you do every day.

That's the challenge we posted last year: to come up with and stick to professional New Year's resolutions -- things that will make you more creative, productive, and generally more content at work.

...