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2018-04-26T07:46:50.662Z
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Facebook is turning to a Republican Party-friendly face to help boost its lobbying efforts during these times of tumult for the company. Former Federal Communications Commission chairman Kevin Martin, who joined Facebook in May 2015 as vice president of mobile and global access policy, will serve as interim head of policy, reporting to vp of...
Dotdash, the company formerly known as About.com that serves as the umbrella for content brands like Verywell, Lifewire and ThoughtCo, sent a cease and desist order to location marketing firm InMarket for using its likeness in case studies. What's more, Dotdash said images in InMarket case studies have been doctored. "We don't work with InMarket....
There are a ton of questions surrounding this week's Avengers: Infinity War premiere. Touted as the final installment in a decade-long run of movies that started with 2008's Iron Man, there's been rampant speculation among fans for months on a number of fronts. Which characters might die? Will this open the door for the X-Men...
Snapchat Wednesday introduced a new type of augmented-reality-enhanced interactive lens, Snappables, calling them the first shared AR experiences on the messaging application. Snappables will begin rolling out globally this week on iOS and Android. They will appear in the app's lens carousel, and new ones will appear dynamically, as other lenses currently do. Snappables will...
Facebook has a brand problem. It's been brewing for years--and by the looks of the company's new brand campaign, one of its largest to date, it knows (or its in-house creative team, The Factory, knows) those issues don't begin and end with the Cambridge Analytica scandal. The company is looking to hit reset. The new...
As linear ratings continue to plummet throughout the industry, Pop network is heading into the upfront with an intriguing proposition for buyers: One-third of its audience is watching more linear TV than ever before. Much of that additional TV viewing is occurring on Pop itself, which has now seen five years of consecutive growth in...
Auntie Anne's turns 30 this year, and to celebrate, it created an extensive clothing and accessories line complete with shirts, yoga bags and mugs. The line also debuts right in time for National Pretzel Day on April 26. Prices for the "For the Love of Pretzels" line are fairly reasonable; a mug costs $13, while...
When the time of self-driving cars truly arrives, our lives are sure to be safer and more leisurely. But humans thrive on thrill and restlessness, so will we soon find ourselves too relaxed? That's the question at the heart of Audi's new spot from Venables Bell & Partners, which looks into the near future to...
Solving consumer needs means something different today than it did 10 years ago. We now have apps for absolutely everything, personalized vitamins delivered to our front doors, technology that runs our homes on autopilot and every form of entertainment on demand. It can appear as though consumers' fundamental needs are more than met. But that...
Burger King and its agencies are always looking for creative, attention-grabbing ways of highlighting that the chain's burgers are flame grilled rather than the flat griddle used by most competitors. In the newest print campaign, from creative agency David Miami, Burger King features photos of mansions formerly owned by McDonald's executives, with the point being...
Pinterest bills itself as more of a visual search engine than a social network, and Wednesday, it announced steps to ensure that the visually impaired are not left out. The following updates were released Wednesday for iOS and the web, with Pinterest saying in a blog post that Android will be added soon, and adding...
While it seems like everybody and their cyborg seems to be thinking about artificial intelligence, a report seems to show there is real business value in the AI market. According to a report released today by the research firm Gartner, the global business value derived from AI is expected to increase to $1.2 trillion this...
Every brand has a community. It may be comprised of your customers, partners, brand ambassadors or best sales prospects. The trick is not just having a community (and believe me, you have one whether or not you're actively engaging with it) but managing that community so that it provides value to all members and, hence,...
Shaving brand Barbasol has selected The Onion's content studio, Onion Labs, to serve as its creative agency of record. Onion Labs' first campaign for Barbasol launched earlier this month. The campaign, which promotes the brand's expansion into razors, will run across broadcast, digital and radio. A broadcast spot calls the expansion a "no brainer," comparing...
Out-of-home work is having a moment right now, and McDonald's it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its famous menu items. Now McDonald's has a clever idea to keep consumers in London aware of the unpredictable spring weather conditions, while...
Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, without actually deleting any of your information. If you ever want to come back to Facebook later on, you can reactivate your account by logging into Facebook with your email address and...
We all want to help friends who are struggling, so it's a natural human impulse to send them a quick note of support. However, because many don't understand the depth and seeming inescapability of depression, those well intentioned words can often have an unhealthy effect. To help address this common problem, agency BBDO Bangkok and...
It's time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers. Now that personalization has become the norm, we want to feel known by the brands we choose time and time again. And as we give brands greater access to our data and our wallets, we...
Influencer marketing is on the rise for brands wanting to engage with young children and their families. YouTube, Instagram, Facebook and Twitter are home to a vast array of content creators who reach millions of children under the age of 13. And many brands are taking it even one step further by adding teenage influencers,...
Today, 360i--Adweek's Breakthrough Media Agency of the Year--announced the promotion of president Jared Belsky to CEO. His predecessor, Sarah Hofstetter, will take on the chair role in what amounts to the latest C-suite shift for the Dentsu-owned network. Last month, the agency promoted CMO Abbey Klaassen to president of its New York headquarters; just this...