“there’s good inside” - Method’s Inspiring New Brand Campaign
Aug 13, 2018
Today, Method Products, pbc - a pioneer in design-driven, people and planet-friendly home and personal care products - launches a new integrated brand campaign, “There’s Good Inside.” It spotlights the good inside its products, its people and its state-of-the-art, sustainable soap factory in Chicago. Brought to life with an uplifting, clean-centric cover anthem of the popular ‘90s earworm “I’m Gonna’ Be (500 Miles),” by The Proclaimers, the whimsical, smile-inducing campaign centers around the notion that most people don’t believe cleaning can be fun, creative or connected to their values. True to the brand’s disruptive nature, method® playfully disagree.
“When people think of method®, they often think of our beautiful designs and wonderful fragrances, but there’s so much more depth to the brand,” said Doug Piwinski, method®’s Global Chief Marketing Officer. "This campaign is meant to draw attention to the beauty of what’s inside our bottles–not only how our products are made and...